By Linda Hauck
The Global Consumer Survey is a much needed addition to our Statista subscription. This is a powerful tool for students working on projects involving consumer sentiment and behavior in foreign markets. Statista has conducted representative surveys in 55 countries since 2018, so trend analysis is possible. The survey covers the following list of topics: demographics, food, retail, e-commerce, social media, mobility, finance, media, household equipment, travel, health, insurance, and services. Custom target groups can be built or predefined target groups selected. Cross tabulations are supported. Market potential comparisons across economies can be made.
In addition to these twice yearly surveys, the module provides access to results of special surveys taken at a point in time conducted in specific markets. Recent examples include cancel culture in the U.K., sustainable consumption in China, and toys and games in France.
This international survey focusing on consumer sentiments and behavior related to goods and services fills a gap in our collection. We currently have access to Simmons Insight survey data from 2018 to present, but this exclusively includes U.S. adults. Likewise, Mintel Insights & Analytics databook presents results for points in time across various consumer demographic and product categories, but only covers the U.S. Other international surveys, such as the Gallup Analytics World Poll, World Values Survey or Pew Global Attitudes & Trends, capture perspectives more relevant for public policy and civic society then for commerce and marketing. Other information providers that do offer survey insights for non-U.S. consumers rather than citizens, such as eMarketer or Ipsos, only provide topline results rather than the underlying data that can be cross tabulated.
Linda Hauck, MLS, MBA, is Business Librarian at Falvey Memorial Library.