By Linda Hauck
Graduate and undergraduate business students often work on international market entry strategies for cases and consulting clients. Devising a winning strategy is contingent on analyzing a wide range of data about specific locations. National level data isn’t always sufficient. That’s why the Library added the Cities module to Passport (Euromonitor). Students can spend less time tracking down data and more time interpreting it to solve business problems.
The Cities module contains time series data on consumers, economic conditions, and sustainability. Historic and current consumer data covers demographics, income, expenditures, wealth, and digital access. The economic variables available include GDP, employment, unemployment, labor force participation, inflation, consumer prices by sector, exports, and wages. Measures of mobility, pollution and climate can be used to assess sustainability potential. Coverage is not limited to the single financial or commercial center of a country: Over 1200 metropolitan areas on every continent are included.
These same data points are contextualized in Cities Reports, which benchmark and rank each city against their home countries and regions using a variety of data visualizations. Significant changes are highlighted as are unique or stand out conditions.
Accessing the Cities Reports and Data can be tricky due to the wealth of information on Passport. The Economics tab and Search all Categories box enable drilling down to the cities and variables needed.
Passport (Euromonitor) Economies: Cities module isn’t the only Library-subscribed content for learning about urban centers. Statista offers Global Business Cities Reports which feature social, economic, and cultural data. Access World News and Factiva provide access to foreign language and English newspapers published in cities around the world.
Linda Hauck, MLS, MBA is the Business Librarian at Falvey Library.