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Passport (Euromonitor) Economies: Cities

By Linda Hauck

Graduate and undergraduate business students often work on international market entry strategies for cases and consulting clients. Devising a winning strategy is contingent on analyzing a wide range of data about specific locations. National level data isn’t always sufficient. That’s why the Library added the Cities module to Passport (Euromonitor). Students can spend less time tracking down data and more time interpreting it to solve business problems.

The Cities module contains time series data on consumers, economic conditions, and sustainability. Historic and current consumer data covers demographics, income, expenditures, wealth, and digital access.  The economic variables available include GDP, employment, unemployment, labor force participation, inflation, consumer prices by sector, exports, and wages. Measures of mobility, pollution and climate can be used to assess sustainability potential. Coverage is not limited to the single financial or commercial center of a country: Over 1200 metropolitan areas on every continent are included.

These same data points are contextualized in Cities Reports, which benchmark and rank each city against their home countries and regions using a variety of data visualizations. Significant changes are highlighted as are unique or stand out conditions.

Accessing the Cities Reports and Data can be tricky due to the wealth of information on Passport. TheScreen shot of Passport highlighting area for cities data Economics tab and Search all Categories box enable drilling down to the cities and variables needed.

Passport (Euromonitor) Economies: Cities module isn’t the only Library-subscribed content for learning about urban centers. Statista offers Global Business Cities Reports which feature social, economic, and cultural data.  Access World News and Factiva provide access to foreign language and English newspapers published in cities around the world.


Linda Hauck, MLS, MBA is the Business Librarian at Falvey Library.


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New Resource: Global Consumer Survey

By Linda Hauck

The Global Consumer Survey is a much needed addition to our Statista subscription.  This is a powerful tool for students working on projects involving consumer sentiment and behavior in foreign markets. Statista has conducted representative surveys in 55 countries since 2018, so trend analysis is possible. The survey covers the following list of topics: demographics, food, retail, e-commerce, social media, mobility, finance, media, household equipment, travel, health, insurance, and services. Custom target groups can be built or predefined target groups selected. Cross tabulations are supported. Market potential comparisons across economies can be made.

Photo by Bill Oxford on Unsplash

In addition to these twice yearly surveys, the module provides access to results of special surveys taken at a point in time conducted in specific markets. Recent examples include cancel culture in the U.K., sustainable consumption in China, and toys and games in France.

This international survey focusing on consumer sentiments and behavior related to goods and services fills a gap in our collection. We currently have access to Simmons Insight survey data from 2018 to present, but this exclusively includes U.S. adults. Likewise, Mintel Insights & Analytics databook presents results for points in time across various consumer demographic and product categories, but only covers the U.S. Other international surveys, such as the Gallup Analytics World Poll, World Values Survey or Pew Global Attitudes & Trends, capture perspectives more relevant for public policy and civic society then for commerce and marketing. Other information providers that do offer survey insights for non-U.S. consumers rather than citizens, such as eMarketer or Ipsos, only provide topline results rather than the underlying data that can be cross tabulated.

 

 


Linda Hauck, MLS, MBA, is Business Librarian at Falvey Memorial Library.

 

 


 


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Last Modified: May 4, 2021