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#TBT: Coca-Cola Then & Now

photo of a 1916 Coca Cola advertisement featuring Grover Cleveland Alexander

 

 

 

 

 

 

 

 

 

 

 

Many brands have held a place in the media for decades, one of those being Coca-Cola. Take a minute to look at the evolution of Coca-Cola ads over the years. The Grover Cleveland Alexander ad is from May 20th, 1916, while the video is one of Coca-Cola’s most recent ad campaigns from August 2020. The company’s advertisement campaigns have evolved from the traditional “drink Coke because so-and-so is.” The modern-day campaign focuses on drinking Coke because of the values of the company and their desire to ignite change.

To see more classic advertisements, visit Falvey’s digital exhibit, “You Can Learn a Lot from Advertising!”

You can watch the full Coca-Cola advertisement here.


Jenna Newman is a graduate assistant in Falvey Memorial Library and a graduate student in the Communication Department. Current mood: Getting ready to run out and buy a nice, cold Coke on my lunch break.

 

 

 

 


 


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On 1842 Day, Declare Your Falvey Fandom

By Shawn Proctor

 

 

Today is 1842 Day, Villanova’s annual day of giving, the 24-hour event that celebrates the people and programs that are making a difference at Villanova and beyond. While there are so many departments that make the University a special place, we hope Villanovans will take this opportunity to make a gift to Falvey Memorial Library this 1842 Day.

Your gift of any amount will go even further this 1842 Day—University Librarian Millicent Gaskell has announced she will match donations to the Library up to $1842!

“A gift to the Library is a gift to the whole University,” Gaskell says. “Those gifts have a lasting impact.”

The 1842 donations will continue to support and preserve the Library’s distinctive collections, including University Archives and rare materials, aiding students and faculty for years to come.

Typically, the Library receives more than half a million visitors. While this year is anything but typical, Jeehyun “Jee” Davis, Associate University Librarian for Collections and Stewardship, says Falvey’s staff have found ways to keep providing services and support throughout the spring and fall semesters. “It is so important for our students and faculty to have access to Falvey’s online and physical collections. That’s why I am so proud of our successful and safe reopening.”

Funds from 2019 allowed the University to purchase equipment and supplies used in the University Archives and Special Collections to clean and maintain valuable materials and books.

Villanova will feature a livestream broadcast highlighting all that makes the University great. Tune in at villanova.edu and catch featured segments on Facebook @VillanovaU. This year, our livestream coverage will feature hosts Keith Jones ’07, Lauren Dugan ’16, and Darryl “D.Rey” Reynolds ’17.

We hope you will support Falvey and help us continue to make a difference. Every gift, of any amount, makes a difference.

 


Shawn Proctor  Shawn Proctor is a Communication and Program Manager at Falvey Memorial Library.


 


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From the Archives: Documenting COVID-19 Project

Documenting COVID-19

The COVID-19 pandemic has affected the Villanova community in unique ways with the swift shift to online learning; seniors not being able to attend in-person commencement; NCAA Division I Men’s Basketball Tournament cancelled; our faculty and students in the Nursing School called into service; the campus closed; the uncertainty of what fall 2020 will look like; and the ever-growing disruptions to our personal lives.

The University Archives, in partnership with Lepage Center for History in the Public Interest, invites you to contribute your recollections of how you are experiencing the ongoing situation around COVID-19 to the archives’ collection.

The project is meant to capture the stories and thoughts so future researchers and community members can look back to know and understand what this period was like for those who lived through it.  The project is also an opportunity to share in the experience and your memories matter, so your experiences are an important part of our shared Villanova history.

How to participate

We invite you to submit your experience to the University Archives where the materials will be preserved and made publicly available for future research. The submission form can be found here.

And all members of the community– students, faculty, staff, and alumni– are welcome to submit:

  • stories of their experience
  • photographs
  • social media posts
  • video or audio recording
  • digital artwork

How you submit your thoughts and experiences is up to you! For instance, you can write in the form of a journal entry,  save your social media posts, take photos and/or videos of life as you see it, or create multimedia works of digital storytelling.

Also, you may submit as many times as you’d like. Share your experience once or monthly!

If you have any questions about the form or the project please contact: documentingcovid@villanova.edu

Acknowledgments

Thank you to Jason Steinhauer, Director of Lepage Center, for spearheading the collaboration. Thank you to Mark Hewlett and Kaitlin Gottuso in assisting with review. And many thanks to the our Falvey colleagues’ David Uspal and Joanne Quinn for form set-up and graphics.


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Timelapse Video of “Be Not Afraid of Greatness: Celebrating the History of Villanova Theatre”

 

This recording is of curators Beaudry Rae Allen, Preservation and Digital Archivist, and Emma Poley, Theatre MA ’21, prepping materials for the new Spring Exhibit, “Be Not Afraid of Greatness: Celebrating the History of Villanova Theatre.” Before exhibit material is put on display Beaudry and Emma organize and arrange material beforehand to determine how the narrative should be displayed, where the exhibit text should be placed, and what items look best for each case. To make sure sizing is right, they use a cut-out template to outline the space available.


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Throwback Thursday: “That Tailgate Touch”

By Kelly McMahon

picture of students tailgating

Tailgating the Villanova vs. Creighton game this weekend? Get some inspiration from the 1985-1986 edition of the Belle Air and the article, “Partying with that Tailgate Touch.”

Before 1985, students tailgated before football games in the Lancaster parking lot (formerly known as Main Parking Lot before it was transformed into The Commons) with “cars, RV’s (sic), boats, and other assorted vehicles.” After the University created a tailgating policy that prohibited festivities from the parking lots, Villanovans gathered on Sheehan Beach for every home game.

The yearbook published some of the students’ memories of the tailgates, including “I can’t remember,” “I’m not sure but I think I had a good time,” and “I don’t know; is it 1:30 yet?”

 


Kelly McMahon CLAS ’22 is a student assistant in the Communication and Marketing department at Falvey. Like the students in the picture above, she will be tailgating this Saturday for the Villanova vs. Creighton game.

 

 

 

 


 


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Distinctive Collections – Preserving our most valued past

By Nathaniel Haeberle-Gosweiler

Villanova University has a lot of history. However, some students and patrons are not aware just how much history is kept by the office of Distinctive Collections and Digital Engagement (DCDE) at Falvey Memorial Library. Located on the second floor of the library, DCDE archives and displays books, articles, and artifacts that preserve and maintain history and cultural heritage.

Many people would be surprised what is available to view upon appointment, leading to experiences that Michael Foight, Director of Distinctive Collections and Digital Engagement, says are critical for Villanova’s globally-minded students.

“The experience of touching an item that is hundreds if not thousands of years old can change a person’s life. It creates an appreciation of the ephemeral nature of our digital lives. Often it leads to students thinking about how to preserve their communication, whether that be emails or even tweets, for their children and generations to come,” he explains.

Maintaining this collection, containing thousands of historically valuable and culturally important materials, is just one more way Falvey Memorial Library provides a valuable context to academic research.

“For faculty, being able to talk about the history of printing calls to mind the period in which those people were teaching. For example, being able to peruse the first edition of St. Augustine’s The Confessions can lend students increased historical sensitivity when they are reading the book. Teachers making assignments with those artifacts, including transcribing or translating documents, gives back to the greater historical culture,” Michael Foight adds.


Here are some of the notable inclusions of the collections from DCDE, many of which might just surprise you!


What’s the oldest item in the Distinctive Collections?

cunniform tabletA Sumerian clay cuneiform tablet, est. 2000 B.C.E., detailing the taxes paid on a cow!

 

What are the most requested items in Distinctive Collections?

Sherman's legendary frock

Special Collections:

  • William T. Sherman’s frock coat from 1864 (pictured above)
  • Gregor Mendel’s Experiments on Plant Hybridization paper
  • Codex Atlanticus / Leonardo da Vinci (facsimile)
  • John Maynard Keynes’sThe economic consequences of the peace

    Reap Collection:
     
  • Commemorative Box with Sake cup—Celebrating the Invasion of Nanking, China–Seabag

    University Archives Collections:
  • Belle Air yearbooks
  • Commencement Programs
  • Villanovan issues

Nate GosweilerNathaniel Haeberle-Gosweiler is a graduate assistant in the Communication and Marketing Department at Falvey Memorial Library. He is currently pursuing an MA in Communication at Villanova University.


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The Curious ‘Cat: Happily Forever After

Celebrating the installation of Distinctive Collections’ newest exhibit, “Happily Forever After,” the Curious ‘Cat asked the curators,

“What is your favorite fairy tale?”

Beaudry Allen, Preservation and Digital Archivist:

Goldilocks and the Three Bears.”

Rebecca Oviedo, Distinctive Collections Coordinator:

Beauty and the Beast.”


Stop by Falvey’s first floor to explore a selection of fairy tales in Distinctive Collections’ new exhibit, “Happily Forever After: The Timeless Relevance of Fairy Tales.” Curated by Rebecca Oviedo, Distinctive Collections Coordinator, and Beaudry Allen, Preservation and Digital Archivist, the exhibit is open to the public throughout the summer.

Jack and the Beanstalk

Cinderella

Little Red Riding Hood


Kallie Stahl, MA ’17 CLAS, is Communication and Marketing Specialist at Falvey Memorial Library. Her favorite fairy tale is The Ugly Duckling. 


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Last Modified: June 19, 2019