By Linda Hauck
Falvey now has access to premium data on the Sports Business Research Network (SBRnet), which conducts twice yearly consumer surveys of a representative sample of U.S. consumers 13 years and older. The surveys include questions about sport and team fandom by demographic characteristics (gender, age, income, geography, and education), media usage (social media, device usage, and channels watched), spending on merchandise, sports travel behavior, and select food and beverage consumption patterns and insurance, banking, and credit usage.
This new content compliments the news, directories and additional data sets in SBRnet. There are directories for sports venues, marketing agencies, sport associations and team and player performance sites. Its a one-stop shop for sporting goods spending, participation, attendance, fan demographics, and media usage data, downloadable in Excel format. Use it to keep up to date on business developments on everything from baseball to fantasy football, sports gambling, pickleball, and sports law to name just a few topics.
SBRnet is a top pick for sports analytics, marketing and management students.
Linda Hauck, MLS, MBA is Business Librarian at Falvey Library.
0 Comments »
No comments yet.