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New Resources: Forbes Magazine, Fortune Magazine

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The library recently added two foundational business magazine archives to our collection: Forbes and Fortune.

Our coverage of Fortune, founded by Henry Luce, begins with the first issue published during the Great Depression in 1930. Fortune was recognized for departing from dry and statistic heavy business reporting by using images and words to communicate “the dignity and beauty, and smartness and excitement of modern industry” (Miller, 2003).

Steve Forbes, the current editor in chief and great grandson of founder Bertie Charles Forbes, remarked that since 1917 Forbes has “always focus[ed] on the people” and the other constant is Forbes unwavering commitment to “provid[ing] the tools for people who want to get ahead, who want to do business, who want to invest”(Talking Biz, 2017).Forbes Cover

These collections can be used as primary sources for American studies, journalism and business history in general including company histories, wealth studies, as well as for chronicling economic and management trends.  Forbes lists (Billions, Highest Paid, Best Employers and Fortune rankings (Most Admired, Greatest Leaders & 500) are often used as jumping off points by scholars, but the content of Fortune and Forbes magazines are also the subject of numerous scholarly studies in different disciplines including the following:

The full text of both magazines is searchable. Fortune offers some additional nice search features, such as limiting to advertisements, illustrations, and cover stories. Forbes supports searching by some features, such as quotations or poems or images.

Access to these databases is from the Journal Finder or a Books and more search.  Dedicated links are also posted on the Business Subject page.


Linda Hauck is the Business Librarian at Falvey Library.

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Last Modified: November 18, 2019