Here’s your daily dose of library-oriented speed-reads to start your day!
TODAY IN THE LIBRARY…
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“You’ve really got to start hitting the books because it’s no joke out here.”
Not positive if Harper Lee actually said that above quote – Google has attributed it to both Harper and Spike Lee (which is precisely why God invented librarians, ‘Cats!), but it’s good advice for this time of the semester, nevertheless.
At any rate, Harper Lee turns 89 today and just may be experiencing her most newsworthy year ever. Go Set A Watchman, the newly discovered manuscript that follows several characters from To Kill A Mockingbird into the American mid-1950s, is due to be published on July 14. This announcement set off a swirl of controversy over whether its publication was really the author’s wish. Do you plan on reading it? Let us know in the comments section!
THAT NEW BOOK SMELL: NEW HOLDINGS AT FALVEY
The brains behind great ad campaigns : creative collaboration between copywriters and art directors, by Margo Berman
If you’re anything like me, you’re already wondering where you’re going to get your old fashioned-soaked Madison Avenue fix after Mad Men wraps in a few weeks. It looks like this book might be one to put a tiger in your tank…be good to the last drop…be finger lickin’ good – you get the idea! According to the publishers, author Margo Berman, professor in the Department of Advertising and Public Relations and Kauffman Faculty Scholar at Florida International University, provides “an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser “Clydesdale and Dalmatian” spots, the “PEDIGREE® Adoption Drive” program, or the breakthrough UPS “Whiteboard” campaign.”
Best of all, it’s available online. Check its catalog entry here.
QUOTE OF THE DAY
“To learn one must be humble. But life is the great teacher.” – Ulysses by James Joyce
HAVE A GREAT DAY!
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