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Viral Marketers Beware

All those marketing majors working on campaigns that include word of mouth marketing facets need to be aware that the rules of the game have changed.  Yesterday the Federal Trade Commission issued a final regulation requiring bloggers to disclose their ties to advertisers or suppliers of products endorsed.  The full text of the regulations can be found at 16 CFR Pt 255



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Last Modified: October 7, 2009

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