Datamonitor company and industry reports have always been popular with marketing and management undergraduates. They provide business and industry descriptions, list key competitors and offer SWOT analysis. Up until recently we could access Datamonitor reports in one place, MarketLine. We’ve lost the convenience of a single point of access to free up funding for other needed resources to support the redesigned curriculum.
Now company reports by Datamonitor can be found by searching the Datamonitor link on the Databases by Title page or under the Company & Industry tabs on many of the business subject pages. Getting to the Datamonitor industry reports takes a few more clicks. From ReferenceUSA (available also on Databases by Title page and Company & Indusry tabs on business subject pages) link to international businesses and then browse or search the Industry tab. Datamonitor reports will be found under the market reports catagory.
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