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Dig Deeper: Mad Men (What to Read Next)

MAD-MEN

Almost as much as the booze and mid-century decor, AMC’s Mad Men used books to define the sixties generation.

Characters were often seen perusing or reclining aside towering stacks of TBR paperback bestsellers on their night tables. Serious fans of the show would map plots of Don Draper’s reading materials onto his “real life” emotional state of mind, aware of creator Matt Weiner’s slavish and lavish attention to detail and propensity for seeding foreshadowing and plot just about anywhere. Not one frame of the 45 minute show was ever wasted.

I don’t think I’d be too off base to believe that readers of an academic library blog would be dedicated spine readers like me and would agree that part of the fun of watching Mad Men was keeping an eye out for the books. Also sharing our idea of geeky fun was the New York Public Library, which has maintained the “Mad Men Reading List”  since 2010. (Why didn’t we think of that!?)

But no need to travel to Manhattan to schlep some of Don or Sally Draper’s favorites to the beach this summer. Falvey has dozens on our shelves:

Meditations in an Emergency – Frank O’Hara (see “Table of Contents”)

Confessions of an Advertising Man – David Ogilvy

Babylon Revisited and Other Stories – F. Scott Fitzgerald

The Chrysanthemum and the Sword – Ruth Benedict

Exodus – Leon Uris

Ship of Fools – Katherine Ann Porter

Lady Chatterley’s Lover - D.H. Lawrence

The Sound and the Fury – William Faulkner

Atlas Shrugged – Ayn Rand

The Agony and the Ecstasy – Irving Stone

The History of the Decline and Fall of the Roman Empire – Edward Gibbon

Despite Sterling Cooper/McCann Erickson Chief Copywriter Peggy Olson admitting that she never knows whether it’s good or bad, this list is just the tip of the iceberg.  (In this case, it’s good, Peg.) Check NYPL for more books and our catalog for availability. And remember, now that you’re not watching so much television, you’ll have more time to read! Woo hoo!

Advertising resources

Mad Men also has celebrated and skewered the field of advertising. The bookend music of last night’s series ending episode: Paul Anka’s “The Times of Your Life” and the Hilltop Singers’ “I’d like to Teach The World To Sing” both were parts of iconic landmark ads that used some of our favorite human emotions to sell film and sugar water.

Usage of these songs exemplify tactics that Draper described in an very early episode, serving to bookend the entire series: “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.”

The fanfare surrounding the end of Mad Men and unceasing growth of communication and business marketing majors speaks to how the field of advertising is perennially fascinating and attractive, with hundreds of new Villanovans entering the field yearly.

Dig Deeper

Business librarian Linda Hauck maintains a helpful and browser-friendly subject guide that highlights advertising resources that are fun to dip into even if you don’t have a paper due and would just like to trace the steps of real Mad Men (and Women) through the history of advertising.

Here are some curated links, and feel free to stop by or contact us if you’d like direction or ideas for further digging.

 



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Commencement ‘Caturday

Please join us in honoring two Falvey Memorial Library staff who will be participating in the 2015 Villanova University graduation ceremonies.

Joanne Quinn, ’84 CLAS, Communication & Service Promotion team leader, will be receiving a Master of Arts in Communication.

Raamaan McBride, Access Services Specialist, received his BA in Business Administration at Temple University in 2010 and will be receiving a Master of Science in Human Resource Development at Villanova this weekend.

Congrats to the newly graduated ‘Cats!

Joanne Quinn, MA '15, and Raamaan McBride, MS '15

Joanne Quinn, MA ’15, and Raamaan McBride, MS ’15


‘Caturday post by Luisa Cywinski, writer for the Communication & Service Promotion team and team leader, Access Services.


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Foto Friday: Farewell Advice

Graduates-2

Promise me you’ll always remember:

You’re braver than you believe, and stronger than you seem, and smarter than you think.

A.A. Milne

Laura Hutelmyer is the photography coordinator for the Communication and Service Promotion Team and Special Acquisitions Coordinator in Resource Management

 

 


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The Great, Good Place

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American author Henry James wrote a short story in 1900 in which protagonist George Dane, a successful author (and as most surmise, James’ alter ego), dreams of a ‘great good place’ far from the busy day to day trappings of reading, writing and responsibilities. AKA, what today’s generation would label #firstworldproblems! 

Sociologist Roy Oldenburg borrowed the term for the title of his influential book The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community, a treatise on the human need for third places for congregation and happiness. Oldenburg found communal bliss in places like pubs, cafes and libraries.

We hope that the Class of 2015 and all members of the Villanova community who come to Falvey Memorial Library have utilized and enjoyed our third place creature comforts (i.e. the comfy chairs, whiteboard art, Peet’s coffee and the close company of others in the same boat) as much as the academic trappings of reading, writing and responsibilities. As Pete Hamill wrote, (and Oldenburg included in his introduction),  “But aside from friends, there must also be a Place. I suppose that this is the Great Good Place that every man carries in his heart…”

Villanova University Class of 2015, we hope you remember Falvey as a great, good place. 


Photo by Joanne Quinn. Follow the library on Instagram @falveylibrary.


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The Best of The Highlighter: Library Policies for DVDs

HIGHLIGHTER-PRO

Click here for the video about library policies for DVDs.


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Senior Week Special: Congrats and Farewell to Falvey’s Friendly Front Line

A whole new set of smiles will soon greet patrons visiting Falvey Memorial Library as our intrepid, friendly – and soon-to-be degreed seniors in Access Services go off to conquer the world. The University’s Commencement ceremonies begin this Friday, May 15. For full schedule and to sign up for Commencement text updates, click here.

Best wishes, smooth sailing – and know that you’ll always be remembered fondly here at the Library. #OnceaWildcatAlwaysaWildcat!

File May 11, 10 46 33 AM

Some of our smiling seniors (clockwise from top left): Marissa, Kristi, Jonathan, Vanessa, Kaitlyn and Liz.

File May 11, 10 46 45 AM

Some of our smiling seniors (clockwise from top left): Lily, Jane, Prathyusha, Jeff, Tri and Annemarie.


Photos by Luisa Cywinski, team leader for Access Services


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Happier Mary, the Mother of our Lord

MaryInside

Mary, Our Mother of Good Counsel (Photo courtesy of Our Mother of Good Counsel Parish, Bryn Mawr. omgcparish.org

A sermon attributed to Saint Augustine says, “Happy Eve as the mother of people; happier Mary, the Mother of our Lord” (John E. Rotelle, OSA Mary’s Yes From Age to Age. London: Collins, 1989. 54).

Perhaps a homily attributed to Saint John Chrysostom can provide deeper insight: “Mary is a servant as the creature of him who was born of her; she is the Mother of God inasmuch as of her God was born in human flesh. She is a virgin because she did not conceive from the seed of man; she is a mother because she gave birth and became the mother of him who before all eternity was begotten of [God] the Father” (Ibid., 52).

A lesser known fifth-century saint, Basil of Seleucia exclaims, “O holy womb in which God was received, in which the record of our sins effaced, in which God became man while remaining God!” (Homily 39, Ibid., 60).


DarrenPoleyArticle by Darren G. Poley, outreach librarian, theology specialist, and curator of the Augustinian Historical Institute. The Augustinian Historical Institute of Villanova University serves as a resource center for the study of the history of the Augustinian Order. Besides maintaining an extensive collection of materials on the history of the Order, we publish scholarly books and articles on these topics along with some studies of St. Augustine. Mr. Poley was named curator of the AHI this spring.


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‘Caturday Cat Meme Collection

It’s the last ‘Caturday before graduation and, well, you might notice a theme today. We’re not open this weekend, but our book drop is!

caturday overdue books

 

caturday return books right meow

 

caturday turn in books


‘Caturday post by Luisa Cywinski, writer for Communication & Service Promotion team and team leader, Access Services team.


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Foto Friday: Making a statement

Bottle-Brushes

Laura Hutelmyer is the photography coordinator for the Communication and Service Promotion Team and Special Acquisitions Coordinator in Resource Management


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‘Cat in the Stacks: Swan Songs (+ a Kallie and Michelle Playlist)

CAT-STAX

 I’m Michelle Callaghan, a first-year graduate student at Villanova University. This is our column, “‘Cat in the Stacks.” I’m the ‘cat. Falvey Memorial Library is the stacks. I’ll be posting about living that scholarly life, from research to study habits to embracing your inner-geek, and how the library community might aid you in all of it.


Harry Potter 2

Congratulations to the class of 2015. You did it! And for the non-graduates, you did it too: welcome to summer. Whether this summer is the first summer of your independent adult life, or it’s another in-between summer, summers can be a time of personal reinvention or, at least, a time to check in with yourself—your wants, needs, goals, your sense of equanimity. And reestablishing your relationship with sunshine, of course!

Sometimes summer can feel like an aimless abyss if you’re between semesters. All of a sudden, you’re at home again and away from the social network you just worked so hard on establishing. You’re not on constant go-mode after the intensity of finals. The sudden change is a little startling! But you’ll settle in. You’ve deserved it. Quiet your brain when you can—September you will thank you!

And if this summer is your launch into a job or the real world, take time to appreciate your college experience; you’ve learned so much in classrooms, from books, from friends, from teachers—and it’s all going to help you. Bask in the nostalgia. And have an emotionally cathartic experience to this bittersweet swan song playlist.


SpotifyClick me!

Kallie and Michelle’s Past Playlists:
Warm Weather playlist
Music to Research By
Volume 1
Thanksgiving
Christmas
Valentine’s Day/Singles Awareness

Best of luck, Nova Nation. Happy summer, happy graduation! The 2014-15 academic year is complete!


Article by Michelle Callaghan, graduate assistant on the Communication and Service Promotion team. She is currently pursuing her MA in English at Villanova University.


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Last Modified: May 7, 2015