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Dig Deeper: Mad Men (What to Read Next)

MAD-MEN

Almost as much as the booze and mid-century decor, AMC’s Mad Men used books to define the sixties generation.

Characters were often seen perusing or reclining aside towering stacks of TBR paperback bestsellers on their night tables. Serious fans of the show would map plots of Don Draper’s reading materials onto his “real life” emotional state of mind, aware of creator Matt Weiner’s slavish and lavish attention to detail and propensity for seeding foreshadowing and plot just about anywhere. Not one frame of the 45 minute show was ever wasted.

I don’t think I’d be too off base to believe that readers of an academic library blog would be dedicated spine readers like me and would agree that part of the fun of watching Mad Men was keeping an eye out for the books. Also sharing our idea of geeky fun was the New York Public Library, which has maintained the “Mad Men Reading List”  since 2010. (Why didn’t we think of that!?)

But no need to travel to Manhattan to schlep some of Don or Sally Draper’s favorites to the beach this summer. Falvey has dozens on our shelves:

Meditations in an Emergency – Frank O’Hara (see “Table of Contents”)

Confessions of an Advertising Man – David Ogilvy

Babylon Revisited and Other Stories – F. Scott Fitzgerald

The Chrysanthemum and the Sword – Ruth Benedict

Exodus – Leon Uris

Ship of Fools – Katherine Ann Porter

Lady Chatterley’s Lover - D.H. Lawrence

The Sound and the Fury – William Faulkner

Atlas Shrugged – Ayn Rand

The Agony and the Ecstasy – Irving Stone

The History of the Decline and Fall of the Roman Empire – Edward Gibbon

Despite Sterling Cooper/McCann Erickson Chief Copywriter Peggy Olson admitting that she never knows whether it’s good or bad, this list is just the tip of the iceberg.  (In this case, it’s good, Peg.) Check NYPL for more books and our catalog for availability. And remember, now that you’re not watching so much television, you’ll have more time to read! Woo hoo!

Advertising resources

Mad Men also has celebrated and skewered the field of advertising. The bookend music of last night’s series ending episode: Paul Anka’s “The Times of Your Life” and the Hilltop Singers’ “I’d like to Teach The World To Sing” both were parts of iconic landmark ads that used some of our favorite human emotions to sell film and sugar water.

Usage of these songs exemplify tactics that Draper described in an very early episode, serving to bookend the entire series: “Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.”

The fanfare surrounding the end of Mad Men and unceasing growth of communication and business marketing majors speaks to how the field of advertising is perennially fascinating and attractive, with hundreds of new Villanovans entering the field yearly.

Dig Deeper

Business librarian Linda Hauck maintains a helpful and browser-friendly subject guide that highlights advertising resources that are fun to dip into even if you don’t have a paper due and would just like to trace the steps of real Mad Men (and Women) through the history of advertising.

Here are some curated links, and feel free to stop by or contact us if you’d like direction or ideas for further digging.

 



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Foto Friday: Farewell Advice

Graduates-2

Promise me you’ll always remember:

You’re braver than you believe, and stronger than you seem, and smarter than you think.

A.A. Milne

Laura Hutelmyer is the photography coordinator for the Communication and Service Promotion Team and Special Acquisitions Coordinator in Resource Management

 

 


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The Great, Good Place

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American author Henry James wrote a short story in 1900 in which protagonist George Dane, a successful author (and as most surmise, James’ alter ego), dreams of a ‘great good place’ far from the busy day to day trappings of reading, writing and responsibilities. AKA, what today’s generation would label #firstworldproblems! 

Sociologist Roy Oldenburg borrowed the term for the title of his influential book The Great Good Place: Cafes, Coffee Shops, Bookstores, Bars, Hair Salons, and Other Hangouts at the Heart of a Community, a treatise on the human need for third places for congregation and happiness. Oldenburg found communal bliss in places like pubs, cafes and libraries.

We hope that the Class of 2015 and all members of the Villanova community who come to Falvey Memorial Library have utilized and enjoyed our third place creature comforts (i.e. the comfy chairs, whiteboard art, Peet’s coffee and the close company of others in the same boat) as much as the academic trappings of reading, writing and responsibilities. As Pete Hamill wrote, (and Oldenburg included in his introduction),  “But aside from friends, there must also be a Place. I suppose that this is the Great Good Place that every man carries in his heart…”

Villanova University Class of 2015, we hope you remember Falvey as a great, good place. 


Photo by Joanne Quinn. Follow the library on Instagram @falveylibrary.


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Senior Week Special: Congrats and Farewell to Falvey’s Friendly Front Line

A whole new set of smiles will soon greet patrons visiting Falvey Memorial Library as our intrepid, friendly – and soon-to-be degreed seniors in Access Services go off to conquer the world. The University’s Commencement ceremonies begin this Friday, May 15. For full schedule and to sign up for Commencement text updates, click here.

Best wishes, smooth sailing – and know that you’ll always be remembered fondly here at the Library. #OnceaWildcatAlwaysaWildcat!

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Some of our smiling seniors (clockwise from top left): Marissa, Kristi, Jonathan, Vanessa, Kaitlyn and Liz.

File May 11, 10 46 45 AM

Some of our smiling seniors (clockwise from top left): Lily, Jane, Prathyusha, Jeff, Tri and Annemarie.


Photos by Luisa Cywinski, team leader for Access Services


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Happier Mary, the Mother of our Lord

MaryInside

Mary, Our Mother of Good Counsel (Photo courtesy of Our Mother of Good Counsel Parish, Bryn Mawr. omgcparish.org

A sermon attributed to Saint Augustine says, “Happy Eve as the mother of people; happier Mary, the Mother of our Lord” (John E. Rotelle, OSA Mary’s Yes From Age to Age. London: Collins, 1989. 54).

Perhaps a homily attributed to Saint John Chrysostom can provide deeper insight: “Mary is a servant as the creature of him who was born of her; she is the Mother of God inasmuch as of her God was born in human flesh. She is a virgin because she did not conceive from the seed of man; she is a mother because she gave birth and became the mother of him who before all eternity was begotten of [God] the Father” (Ibid., 52).

A lesser known fifth-century saint, Basil of Seleucia exclaims, “O holy womb in which God was received, in which the record of our sins effaced, in which God became man while remaining God!” (Homily 39, Ibid., 60).


DarrenPoleyArticle by Darren G. Poley, outreach librarian, theology specialist, and curator of the Augustinian Historical Institute. The Augustinian Historical Institute of Villanova University serves as a resource center for the study of the history of the Augustinian Order. Besides maintaining an extensive collection of materials on the history of the Order, we publish scholarly books and articles on these topics along with some studies of St. Augustine. Mr. Poley was named curator of the AHI this spring.


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Foto Friday: Making a statement

Bottle-Brushes

Laura Hutelmyer is the photography coordinator for the Communication and Service Promotion Team and Special Acquisitions Coordinator in Resource Management


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‘Cat in the Stacks: Swan Songs (+ a Kallie and Michelle Playlist)

CAT-STAX

 I’m Michelle Callaghan, a first-year graduate student at Villanova University. This is our column, “‘Cat in the Stacks.” I’m the ‘cat. Falvey Memorial Library is the stacks. I’ll be posting about living that scholarly life, from research to study habits to embracing your inner-geek, and how the library community might aid you in all of it.


Harry Potter 2

Congratulations to the class of 2015. You did it! And for the non-graduates, you did it too: welcome to summer. Whether this summer is the first summer of your independent adult life, or it’s another in-between summer, summers can be a time of personal reinvention or, at least, a time to check in with yourself—your wants, needs, goals, your sense of equanimity. And reestablishing your relationship with sunshine, of course!

Sometimes summer can feel like an aimless abyss if you’re between semesters. All of a sudden, you’re at home again and away from the social network you just worked so hard on establishing. You’re not on constant go-mode after the intensity of finals. The sudden change is a little startling! But you’ll settle in. You’ve deserved it. Quiet your brain when you can—September you will thank you!

And if this summer is your launch into a job or the real world, take time to appreciate your college experience; you’ve learned so much in classrooms, from books, from friends, from teachers—and it’s all going to help you. Bask in the nostalgia. And have an emotionally cathartic experience to this bittersweet swan song playlist.


SpotifyClick me!

Kallie and Michelle’s Past Playlists:
Warm Weather playlist
Music to Research By
Volume 1
Thanksgiving
Christmas
Valentine’s Day/Singles Awareness

Best of luck, Nova Nation. Happy summer, happy graduation! The 2014-15 academic year is complete!


Article by Michelle Callaghan, graduate assistant on the Communication and Service Promotion team. She is currently pursuing her MA in English at Villanova University.


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The Curious ‘Cat: What’s the first thing you want to do for fun?

Curious Cat

This week, the Curious ‘Cat asks Villanova students, “After your final final, what’s the first thing you want to do for fun?

GALLOTaylor Gallo—“The first thing I want to do for fun is lay out by the pool [at] home.”

 

 

 

 

 

 

CHUNDIPrathyusha Chundi—“First, I want to meet my friends, get together and have some party.”

 

 

 

 

 

 

PETERPeter Rokowski—“I need to get through a few books that I’ve been putting off for a couple years … I’m working on my thesis … so I haven’t had time to read leisurely for about six years now.”

 

 

 

 

 

larkinPatrick Larkin—“I’m gonna go out to dinner with my dad; my dad’s gonna come in. So there’s that, and then I’m out the next day. That’s probably what I’ll end up doing; just sit down and relax for a little bit is probably what I’ll do, and just let my mind clear out … ‘Cause I’m going to start working again when I get back home, probably five days afterwards, … so I’m going to do as little as possible. Then in the next couple of days watch the Blackhawks play.”

 

wurtsterPatrick Wurster—“go outside and play Kubb (aka Ye Olde Viking Game)”

 

 

 

 

 

 

ROCCACristina Rocca—“I’m a senior, so I’m graduating. The first thing I’m gonna do for fun—probably pop a bottle of Champagne, sit on my porch and drink it … And then the seniors have a party, like Party on Deck—something like that, so I’ll be going to that.”


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Nomnomnomatology winners!

FINAL-FOUR

As you may have read, finance-and-accounting major and sophomore Mihir Shah is the lucky winner of the library’s Nomnomnomatology contest for a private study suite for late night hours finals week and a sumptuous feast of Villanova’s final four favorite foods to nosh on while studying!

And – who’s the best friend ever? He’s sharing it with a bunch of his study buddies also from the Class of 2017, including (photo above, L-R), Brendan Shea (finance and accounting), Samantha Faust (communication) and Patrick Wallace (psychology.) Mihir is on the far right.

Mihir and his friends enjoyed Little Bites brownies, hot fries from Campus Corner, Ben & Jerry’s ice cream, and Reese’s Peanut Butter Cups, and now have private access to a suite in the Library this week, just in time for finals.



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A Misconception about “Cinco de Mayo”

Happy Cinco de Mayo! In case you missed it the first time around, we are reposting a popular blog post from 2013 written by Sue Ottignon, Research Support Librarian for Languages & Literatures that answers the question, once and for all, what Cinco de Mayo commemorates. Always ask a librarian! 

Battle of Puebla, 5 May 1862

Battle of Puebla, 5 May 1862

Wait!!  Before you make the mad dash to enjoy all those delicious salsa combos you made to kick off your annual “Cinco de Mayo” celebration, I have some little-known facts to share with you about this day.

If you thought Cinco de Mayo was Mexico’s Independence Day, you would be mistaken! Mexico’s Independence Day is September 16th. Yup, you heard me. It was on that September day, in 1810, Mexicans declared their independence from Spain, which had controlled the territory referred to as “New Spain,” since 1521 when Hernán Cortés conquered the Aztec Empire. If you plan to add Independence Day, aka “Grito de Dolores,” to your celebration list, be sure to check out the article in the Encyclopaedia Britannica[1]on Mexico’s struggles!

So what’s so great about the 5th of May? Although it is not an official holiday in Mexico, it does commemorate the Mexicans’ victory over the French on May 5, 1862, in the town of Puebla; thus, the holiday is called “El Día de la Batalla de Puebla,” and there are celebrations. The Mexican-American community, from the western states, began the observance shortly after the event. Ultimately, the day’s events evolved within the US as recognition of the Mexican culture and heritage.  Moreover, the U.S. Congress recently issued  resolutions[2] recognizing the historical significance of Cinco de Mayo. The Congressional Record, for the House of Representatives, recorded on June 7, 2005, a concurrent, non-binding resolution recognizing the historical significance of the day,[3]

Selected resources about “Cinco de Mayo”:

Arellano, Gustavo.  Interview by Michel Martin. Arts & Life.  Natl. Public Radio, 5 May 2011. NPR.org. Web. 29 Apr. 2013.

“Cinco de Mayo.” Encyclopædia Britannica. Encyclopædia Britannica Online Academic Edition. Encyclopædia Britannica Inc., 2013. Web. 23 Apr. 2013.

Ganster, Paul. “Cinco de Mayo.” Encyclopedia of Latin American History and Culture.

Ed. Jay Kinsbruner and Erick D. Langer. 2nd ed. Vol. 2. Detroit: Charles Scribner’s Sons, 2008. 413. Gale Virtual Reference Library. Web. 23 Apr. 2013.

Hamnett, Brian. “Puebla, Battle and Siege of.” Encyclopedia of Latin American History and Culture. Ed. Jay Kinsbruner and Erick D. Langer. 2nd ed. Vol. 5. Detroit: Charles Scribner’s Sons, 2008. 401-402. Gale Virtual Reference Library. Web. 23 Apr. 2013.

“Monthly Record of Current Events: Mexico.” Harper’s New Monthly Magazine. 25.146 (1862): 261. Making of America, 1815-1901. Web. 29 April 2013.

“News from San Francisco.” New York Times (1857-1922): 1. Jun 01 1862. ProQuest. Web. 27 Apr. 2013.

Pérez, Daniel Enrique. “Cinco de Mayo.” Confluencia: Revista Hispánica de Cultura y Literatura 27.1 (2011): 210+. Academic OneFile. Web. 23 Apr. 2013.

Recognizing Historical Significance Of The Mexican Holiday Of  Cinco De Mayo of2007.  H.R. Con. Res. 44. 7 June 2005. Web.


Sue Ottignon is the subject librarian for romance languages and literatures. RS4540_FML164_SusanOttignon_018_EDIT---ed


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Last Modified: May 5, 2015