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Interview: Victoria Horn, a 2013 Falvey Scholar

Last week Falvey Memorial Library hosted a conference featuring this year’s Falvey Scholars. Representatives from our Library and each of the University’s colleges consider senior class Villanova applicants on the basis of outstanding undergraduate research. This selection committee then chooses five students to be distinguished as Falvey Scholars. The competition confers awards for each of the following five disciplines: the liberal arts, science, engineering, nursing and business.

Victoria Horn pic (2)We caught up with Victoria Horn, this year’s winner from the Villanova School of Business, and asked her about her project, entitled “Examining the Experiential Pedestal: The Negative Side of Experiential Consumption.”

CA: First, congratulations on being named a Falvey Scholar—I’m sure it feels great to see all that hard work paying off.

VH: Thank you! But I can’t celebrate just yet — there’s still a lot of hard work to be done since our study is not complete. I can assure you I will still be spending many of my nights in Falvey Library.

CA: What was the first germ of thought that directed you towards your larger research project?

VH: I’ve always had an interest in Consumer Research. Actually, one of my application essays to Villanova was about branding, materialism and the psyche behind needing a product. I’d say I’ve always had a Consumer Research seed planted in me, but Dr. Chaplin’s Buyer Behavior course was the one that really made it blossom. After her class I realized I wanted to pursue a larger, more intense, research project with her outside of a classroom setting.

CA: What’s the most exciting thing you discovered during your research process?  Anything that made you feel like you were really onto something unique?

VH: One of my favorite finds was an explanation of how experiences are difficult to compare, and thus tend to be safe from disadvantageous comparisons. The author wrote that it was “literally like comparing apples to oranges.” That description really helped put into perspective how unique my research was going to be since we’re trying to apply a set of standards to something that is inherently unique to each person. I also really loved reading one author’s notion of how materialism was evolving to include more than just traits or values, but extrinsic motivation. Basically, materialism wasn’t just about collecting objects anymore but included people having extrinsic (i.e. need validation from other people) goals and motives. This piece I thought would be vital to our study and it made me feel like my notions weren’t far-fetched.

CA: Where is your favorite spot in our Library, or just on campus generally, to hunker down when you have some serious reading, writing or researching to get done?

VH: The President’s Lounge in Connelly used to be my big go-to for work, but there were many times when it was closed for unknown reasons or there was a function going on inside so I had to go to Falvey instead. I typically do work on the first floor either at one of the tables near the printers or in the 24-hour lounge.

CA: Do you have a research tool you use that you think a lot of people on campus may not know about? A database or a resource you find useful.

VH: I think one of the best things someone can utilize is the [Course] Guide page on Falvey’s website. If you don’t know exactly what database or journal to use, you can just pull that up, click the appropriate subject, find the course/professor you’re taking and you’ll see recommended databases/journals. That page saved me so much time and energy when I first started my research because I really wasn’t sure where to begin my searches.

CA: What’s the best thing you bought this year so far?

VH: I’m a bit of a fitness nut, and I found a Groupon with some friends for 10 kickboxing classes in Ardmore. The classes were amazing and I loved going with some fellow Villanovans. I actually ended up buying more classes from a friend who wasn’t too into them so I can keep going once my work subsides.

CA: Do you have a favorite app?  If you don’t use a smart phone you can pretend I meant “appetizer.”  

VH: I’m probably one of the only Falvey Scholars that doesn’t have a smart phone. But hopefully I can get my hands on one soon. My favorite appetizer would have to be a spinach and artichoke dip; it’s too good.

Corey Waite Arnold is a writer and intern on the Communication and Publications Team. He is currently pursuing an MA in English at Villanova University.

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Plagiarism: Strategies in Research and Writing

Learning Commons LOGO-WEB2 smallWhat do Jane Goodall, Martin Luther King Jr., Vladimir Putin, Stephen Harper, George Harrison, J.K. Rowling, Maureen Dowd, and Joe Biden all have in common?

All of the above, as well as countless others, have been accused of plagiarizing their sources.

While we tend to think of plagiarism as some secret process done in the dark of night to cover for shoddy work, it is possible to engage in plagiarism simply by trying to incorporate information from sources you did not fully read or understand. Without a good grasp of your source and your topic, it can become all too easy to plagiarize your source without intending to be dishonest.

With this in mind we welcome Steven Schultz from the Writing Center with a few words about how to effectively use and attribute sources in your next paper.

Start by embracing the research process. Locate sources early and incorporate them into the very first draft of a paper. This approach produces better writing than shoehorning a couple quotes into the final version and gives you time to understand each source and its relationship to your topic. Sure, some sources—numbers, data, and statistics—may appear straightforward enough, but complex thinkers such as St. Augustine, Friedrich Nietzsche and Adrienne Rich probably won’t be. Also, use sources for more than just garden-variety support by including some whose perspective on your topic diverges from your own. Critical debate enriches a paper.

Writers use three techniques to integrate outside sources: summary, paraphrase, and direct quotation. An effective writer chooses among them like a painter chooses among paintbrushes with bristles ranging from broad to fine: each technique conveys a different level of detail. A summary offers the broadest overview of a source by restating a main idea, thesis statement, or a lengthy passage. Think of summary as the view from an airplane cruising at 30,000 feet: big features are enhanced but small ones may be invisible. Summary is effective technique for condensing long sources such as a research study or a book chapter.

Quotation is the opposite of summary: it preserves the original writer’s exact words and reproduces all the original detail. Quote when rephrasing an idea would lessen its impact or when including the original writer’s words enhances your credibility. We quote Ernest Hemingway, not paraphrase him.

Paraphrasing someone else’s idea means being able to explain it in your own words, not just restate it. If a writer includes an idea from an outside source by changing a few though not all of the words from the original but still provides a citation, is that an acceptable paraphrase? Not so much. Faulty paraphrases like this are called “patchwriting,” a term used to describe writing that attempts to paraphrase a source but fails because it either 1) retains most of its wording from the original source or 2) replaces select key terms with synonyms but otherwise reproduces the source’s syntax. Both are problems and usually happen when a writer doesn’t fully comprehend the material she or he is attempting to paraphrase. In fact, done well, paraphrasing is a great way to draw attention to a particular facet of an idea or offer a new interpretation of it.

Lastly, vary how you use these techniques. Not only will it make your writing style more engaging, but by adapting your technique to each source’s purpose, you’ll demonstrate to your audience that you’ve thought about each source’s unique relationship to your argument and therefore be more persuasive.

Are you having problems working with your sources? If so it is time to contact the Writing Center and make an appointment to work with one of their phenomenal tutors. Appointments can be made by phone at 610-519-4604 or in person at the Writing Center in the Learning Commons on Falvey’s 2nd floor. Act fast though because appointment slots fill quickly.

Robin Bowles is a research librarian on the Academic Integration Team and a liaison librarian to the Villanova University School of Nursing.

 

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Late Night Studying and Stress Busters @ Falvey

BigBoy signIt’s been a long haul, and you’re almost there! To help you prep for exams and finish those papers, the Library is providing extended hours for the next two weeks, so you can hunker down and study in comfort. We will stay open until 3 a.m. most nights and until midnight on Saturday. And as always, the 24-hour lounge will be available too!

We’re also working with the Campus Activities Team (CAT) to provide a stress-buster event on Friday, May 3, from 3-6 p.m. Massages and snacks for everyone!

Mon. – Fri., April 29 – May 3 8:00 a.m. – 3:00 a.m.
Sat., May 4 9:00 a.m. – Midnight
Sun., May 5 10:00 a.m. – 3:00 a.m.
Mon. – Thur., May 6 – 9 8:00 a.m. -  3:00 a.m.
Fri., May 10 8:00 a.m. -  5:00 p.m.

Luisa Cywinski is the team leader of Access Services and editorial coordinator on the Communication & Publications team.

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Get a Citation Check-Up for Competitive Effectiveness

DOCTOR CEWhether your Competitive Effectiveness marketing report citations need urgent care or simply a well care check-up, take advantage of drop-in hours Monday, April 15, 8:30 a.m. – 2:30 p.m. in room 207 on the second floor of Falvey Memorial Library.  Meet with a business librarian to make sure your reference list and in-text citations conform to APA style and are all of high quality.

Linda Hauck is the coordinator of the business and human resource librarian liaison team.

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Faculty Publications Highlighted in Falvey’s Community Bibliography

 

The Community Bibliography is a celebration of Villanova University community authors and scholars past, present and future.

According to the official Falvey Memorial Library website, the community bibliography takes the form of an “open repository of the entire published output of the Villanova University community. This extensive database offers a detailed view of our proud scholarly heritage, from our community’s historical publications of the 19th Century to the cutting edge research of today.”

You can access this collection by entering search terms in the box provided on the official bibliography access page or browsing  College or academic department.

To give you an idea of the scope of this collection, see the list below of 2012 faculty publications.

Arts and Sciences

Scott, Mark (2012). Journey Back to God: Origen on the Problem of Evil. New York: Oxford University Press.

NagyZekmi, Silvia, & Hollis, Karen (eds) (2012). Global academe: engaging intellectual discourse. New York: Palgrave Macmillan.

Barrett, David, & Holland, Max (2012). Blind over Cuba: The Photo Gap and the Missile Crisis. College Station, TX: Texas A&M University Press.

Wieder, R. Kelman, Vile, Melanie, Scott, Kimberli, Brault, Erin, Harris, Michelle, & Mowbray, Stephen B. (2012). Disturbance and the peatland carbon sink in the Oil Sands Administrative Area. In Dale Vitt & Jagtar Bhatti (Eds.), Restoration and Reclamation of Boreal Ecosystems: Attaining Sustainable Development (pp. 13-22). New York: Cambridge University Press.

McCall, Timothy (2012). Pier Maria’s Legacy: (Il)legitimacy, Inheritance, and Rule of Parma’s Rossi Dynasty. In Katherine A. McIver (Ed.), Wives, Widows, Mistresses, and Nuns in Early Modern Italy: Making the Invisible Visible through Art and Patronage (pp. 33-54). Burlington, VT: Ashgate.

Barnett, Christopher (2012). Henri de Lubac: Locating Kierkegaard Amid the ‘Drama’ of Nietzschean Humanism. In Jon Stewart (Ed.), Kierkegaard Research: Sources, Reception and Resources, Volume 10, Tome III: Kierkegaard’s Influence on Theology – Catholic and Jewish Theology (pp. 97-110). Burlington, VT: Ashgate.

Barnett, Christopher (2012). Erich Przywara: Catholicism’s Great Expositor of the ‘Mystery’ of Kierkegaard. In Jon Stewart (Ed.), Kierkegaard Research: Sources, Reception and Resources, Volume 10, Tome III: Kierkegaard’s Influence on Theology – Catholic and Jewish Theology (pp. 131-154). Burlington, VT: Ashgate.

Hirschfeld, Mary (2012). Culture as the Locus for Economic Relation. In Daniel K. Finn (Ed.), The Moral Dynamics of Economic Life: An Extension and Critique of Caritas in Veritate (pp. 69-71). New York: Oxford University Press.

Hirschfeld, Mary (2012). Expanding the Economic Paradigm of Development. In Daniel K. Finn (Ed.), The Moral Dynamics of Economic Life: An Extension and Critique of Caritas in Veritate (pp. 94-97). New York: Oxford University Press.

Hirschfeld, Mary (2012). The Ambiguities of Accessible Language. In Daniel K. Finn (Ed.), The Moral Dynamics of Economic Life: An Extension and Critique of Caritas in Veritate (pp. 116-117). New York: Oxford University Press.

Moreland, Anna Bonta, & Curran, James (eds.) (2012). New Voices in Catholic Theology. New York: The Crossroad Publishing Co.

Gentles-Peart, Kamille, & Hall, Maurice (eds.) (2012). Re-constructing Place and Space: Media, Culture, Discourse and the Constitution of Caribbean Diasporas. Newcastle upon Tyne: Cambridge Scholars.

Wilson, James Matthew (2012). The Fugitive and the Exile: Theodor W. Adorno, John Crowe Ransom, and The Kenyon Review. In John D. McIntyre (Ed.), Rereading the New Criticism (pp. 83-104). Columbus, OH: Ohio State University Press.

Hadley, Judith (2012). 2 Chronicles 32:30 and the water systems of pre-exilic Jerusalem. In Mark J. Boda (Ed.), Let us go up to Zion :  essays in honour of H.G.M. Williamson on the occasion of his sixty-fifth birthday (pp. 273-284). Leiden: Brill.

Giesburg, Judith (2012). Orphans and Indians: Pennsylvania’s Soldiers’ Orphan Schools and the Landscape of Postwar Childhood. In James Marten (Ed.), Children and Youth During the Civil War era (pp. 188-205). New York: New York University Press.

Godzieba, Anthony (2012). Quaestio Disputata: The Magisterium in an Age of Digital Reproduction. In Richard R. Gaillardetz (Ed.), When the Magisterium Intervenes: The Magisterium and Theologians in Today’s Church (pp. 140-153). Collegeville, MN: Michael Glazier.

DeFina, Robert, & Hannon, Lance (2012). Cruel and Unusual: The True Costs of Our Prison System. In James A. Crone (Ed.), 15 Disturbing Things We Need to Know (pp. 83-92). Los Angeles: Sage Publications.

Schofield, Mary Anne (2012). Manning Coles: The Intermodernism Of Espionage Fiction. In Robert Lance Snyder (Ed.), Espionage Fiction: The Seduction of Clandestinity (pp. 55-72). Vashon Island, WA: Paradoxa.

Villanova School of Business

Avery, Derek R., McKay, Patrick F., & Roberson, Quinetta (2012). Managing Diversity Means Managing Differently: A Look at the Role of Racioethnicity in Perceptions of Organizational Support. In Jacqueline A-M. Coyle-Shapiro, Lynn M. Shore, and Lois E. Tetrick (Eds.), The Employee-Organization Relationship: Applications for the 21st Century (pp. 509-532). New York: Routledge.

Liberatore, Matthew, & Miller, Tan (2012). Supply chain planning: practical frameworks for superior performance. New York: Business Expert Press.

Doh, Jonathan, & Oetzel, Jennifer (2012). Reconceptualizing the MNE-Development Relationship: the Role of Complementary Resources. In Alain Verbeke & Hemant Merchant (Eds.), Handbook of Research on International Strategic Management (pp. 451-471). Northampton, MA: Edward Elgar.

Quinn, Dennis, Schindler, Martin, & Toyoda, A. Maria (2012). Measurements of Capital and Financial Current Account Openness. In Gerard Caprio (Ed.), The Evidence and Impact of Financial Globalization (pp. 15-34). Boston: Academic Press.

Kozup, John, Taylor, Charles R., Capella, Michael L., & Kees, Jeremy (2012). Sound Disclosures: Assessing When a Disclosure Is Worthwhile. Journal of Public Policy & Marketing: Vol. 31, No. 2, pp. 313-322. doi: 10.1509/jppm.12.047

Engineering

McCarthy, Leslie Myers, Park, Seri, & Mensching, David (2012). Development of a Warm Mix Asphalt Technology Evaluation Program (NCHRP 20-07/Task 311). AASHTO Standing Committee on Highways, Transportation Research Board.

Miller, Steven P., Dunlap, Brett I., & Fleischer, Amy S. (2012). Cation Coordination And Interstitial Oxygen Occupancy In Co-Doped Zirconia From First Principles. Solid State Ionics 227, 66-72.

Muske, Kenneth, Ashrafiuon, Hashem, Nersesov, Sergey, & Nikkhah, Mehdi (2012). Optimal Sliding Mode Cascade Control for Stabilization of Underactuated Nonlinear Systems. Journal of Dynamic Systems, Measurement, and Control 134(2), 021020 (11 pages). http://dx.doi.org/10.1115/1.4005367

Crawford, Robert, Nathan, Rungun, Wang, Liyun, & Wu, Qianhong (2012). Experimental Study On The Lift Generation Inside A Random Synthetic Porous Layer Under Rapid Compaction. Experimental Thermal and Fluid Science 36, 205-216. http://dx.doi.org/10.1016/j.expthermflusci.2011.09.014

Caverly, Robert (2012). Microwave and RF p-i-n Diode Model for Time-Domain Simulation. IEEE Transactions on Microwave Theory and Techniques 60(7), 2158-2164. http://dx.doi.org/10.1109/TMTT.2012.2195024

Nursing

Perrin Ross, Amy, & Smeltzer, Suzanne (2012). “Nursing Management of the Patient with Multiple Sclerosis”. American Association of Neuroscience Nurses, AANN and ARN Clinical Practice Guideline Series.

Sharts-Hopko, Nancy (2012). Health care reform: what does it mean for people living with HIV infection? Journal of the Association of Nurses in AIDS Care, 23(2), 107-110. doi: 10.1016/j.jana.2011.07.003

Capriotti, Theresa, & Sheerin, Sara (2012). HAART Medications: Clinical Implications for the Older Adult. The Clinical Advisor, 15(5), 23-29.

Mariani, Bette A. (2012). Our Ethical Responsibility in the Transition to Practice for New RNs. Pennsylvania Nurse, 67(2), 4-7.

Trout, Kimberly K., McGrath, Joanna, Flanagan, Jill, Costello, Marcia, & Frey, Jesse (2012). A Pilot Study to Increase Fruit and Vegetable Intake in Pregnant Latina Women. Journal of Primary Care & Community Health 3(1), 2-5. doi: 10.1177/2150131911414430

 

 

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Research Tip: Using Associations as Learning Resources for Tips, Trends, Employment

Associations are terrific sources for learning about businesses, professions and interest groups. Typically, trade and professional associations provide insight on trends, regulatory developments, employment opportunities and best practices. They publish newsletters, statistical profiles, research reports and membership directories.

I rely on associations for many facets of my daily work. Not long ago I took an online continuing education course on geo-spatial information resources via my national professional association, the American Library Association (ALA). I have, in addition, used ALA’s local and national association databanks to post Falvey Memorial Library’s employment opportunities.

In fact, the reputations of association publishers inform my collection-development choices. When looking for practice-related materials for human resource development, I don’t hesitate to buy guides published by the Society for Human Resource Management (SHRM). I am pleased that association websites often help me to guide student researchers to just the right bit of information needed to make a good analysis great.

This week, for example, a student was having a tough time doing a comparative analysis of cable TV stations using customary sources, such as news and business reports. After identifying a few cable broadcasting associations, she had what she needed to do a stellar estimation of her target station’s performance. (more…)

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The Library’s Business Research Team Relocates, Strengthening its Virtual Presence

The Bartley Business Information Office has closed, freeing up much needed space for faculty offices.  The Business Research Team has moved into Falvey Memorial Library’s new Learning Commons Research Center on Falvey’s second floor on a full time basis.

We expect this change to be a winning solution for all constituents. You can still chat with us or email us for immediate assistance. Business team librarians Linda Hauck, Merrill Stein and Dennis Lambert are at your service.

For more information, see the Business Reference blog.

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Falvey Scholars: Exceptional Undergraduate Research Spanning Five Disciplines

To highlight undergraduate research and the Library’s role in facilitating such research, Falvey Memorial Library honors students whose achievements have distinguished them as Falvey Scholars. The tenth annual Falvey Scholars Award ceremony took place on Friday, April 27, 2012, on Falvey’s newly renovated second floor.

The Falvey Scholars Award was established in 2002 by Joseph P. Lucia, University librarian and library director. Lucia collaborated with the honors program and the Center for Undergraduate Research and Fellowships to establish the award. This annual program, according to Lucia, serves “to recognize and reward exceptional undergraduate research.”

Casey Burkhardt (Computer Science), delivered the first presentation: “The Trajectory to the ‘Technological Singularity.’” Singularity, Casey explained, is “a point at which technology surpasses the abilities of the human brain.” He also discussed the ethical component and social responsibility related to such technological pursuits. Casey’s faculty mentor, William Fleischman, PhD, could not attend. Joe Lucia read Dr. Fleischman’s introduction in his stead.

 

 

Theresa Donohoe (English), the next presenter, discussed “Nature, Culture, and Gender in Gardens of Middle English Poetry.” Focusing on “The Pearl,” an anonymous fourteenth century poem, Theresa studied a manuscript from the British Library in researching the treatment of nature and of women in the poem. She cited other fourteenth century texts—”The Book of the Duchess,” “The Knight’s Tale,” and “The Merchant’s Tale” by Chaucer—in her presentation, reciting some passages in middle English. Theresa’s faculty mentor was Alice Dailey, PhD.

 

Mark Reimlinger, Emily Battinelli, and Frank Anuszewski (in absentia) (Electrical Engineering), discussed their project: “Microstructured Optical Fibers for Environmental Sensing.” Mark’s work on this project, which he had begun in March of 2010, involves measuring the absorption of light so precisely as to detect, for example, chemical agents. Emily stated that this technique could also be used to detect types of antibodies, indicating the presence of certain diseases. Rosalind Wynne, PhD, served as the team’s faculty mentor.

Matthew Hemmerle (Economics) showed how a country’s dependence on oil affects its economy and its political system: “Manufacturing Institutional Quality: The Impact of Dutch Disease on Governance in Oil Dependent Countries.” In researching dozens of oil-dependent countries, Matthew studied how such countries’ oil sectors may negatively impact their manufacturing sectors. Matthew integrated his experiences studying in Jordan and visiting Cambodia on a service trip into his research. His faculty mentor was Mary Kelly, PhD.

Hillary Dutton (Nursing), the event’s final presenter, delivered “Electronic Aggression in Adolescents: The Current State of the Science.” Cyber-bullying, Hillary explained, exceeds the boundaries of traditional bullying, following its target into his/her home and even the bedroom. And if the bullying doesn’t originate from a school computer, she continued, the school can’t intervene. Her faculty mentorElizabeth Dowdell, PhD, described Hillary as “a really strong and independent soul.”

The Rev. Peter M. Donohue, OSA, PhD, ’75 A&S, president of Villanova University, spoke next. In the context of faculty’s responsibility to build knowledge, Father Peter asserted that the University’s “students are also contributing to that knowledge.” He also recognized the service of the faculty mentors who supported the Falvey Scholars.

During the luncheon that immediately followed, attendees remarked on the timeliness of the Scholars’ topics, their professionalism—both in presenting their research and in responding to the audience’s questions, and the thoughtful questions posed by student attendees.

Special thanks to Gina Duffy, library events and program coordinator, and her team for posting online announcements; for setting up the chairs, tables, computers (for the presenters) and the display screen; and for organizing the refreshments. Special thanks also go to the library’s graphic designer, Joanne Quinn, who created the display window on the first floor, celebrating the Falvey Scholars and the tenth anniversary of this event.

Contributed by Gerald Dierkes; photography by Alice Bampton

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Need Help? Find the Cost of Internet Advertising for Your Marketing Project

By Linda Hauck, Business Librarian

Question: My team’s marketing plan assignment includes Internet advertising, and I’m tasked with estimating media buying costs for the campaign. Do you have any library resources that will help me?

Getting Started

First, specify the type of web advertising your team is going to deploy: search, display, social media, email or media rich.

Books in the Library: Internet advertising is a rapidly evolving medium, so Falvey buys current professional books on this topic. Search the library catalog for “internet advertising” or “internet marketing” to find more books like these on my list of favorites.

Print media, such as consumer and trade magazines or newspapers, have “media kits” that usually provide data on circulation, demographic reach, technical requirements and advertising rates called “rate cards.” SRDS Media Solutions is a directory providing quick access to media kits as well as the “rate card.” SRDS provides quick access to the media kits and additional analytics but without the rate cards for web sites.

Trade and professional associations are always good sources for getting a handle on how industries operate. The Interactive Advertising Bureau (IAB) is a trade association of sellers of online advertising; as such, it is a rich and relatively open site for learning about how interactive advertising is sold and measured.

Wikipedia articles on Online Advertising, Ad Exchanges and Advertising Network are recommended for their clarity, currency and ease of use. Don’t forget to take advantage of the “talk” tabs in Wikipedia to get in on the back-story.

 

Estimating Media Buying Costs

e-Marketer, a heavily used library resource, is by far the most efficient and reliable source for estimating online advertising costs. It aggregates articles, reports and data compiled by research firms, consultancies, government agencies and universities around the world. Search it for terms used to measure digital advertising, such as “cost per thousand” (abbreviated as CPM), “cost per click” (CPC), “click through rate” or “cost per view/visitor.” Once you have a group of articles, reports and charts, search within your results by relevant geography, platform or industry.

Similar searches in the trade news on platforms such as ABI/Inform or Business Source Premier can also yield good results but usually require a greater time investment to scan the results for useful data.

A professional tool not included in our library collection for estimating Internet display advertising is offered by SQAD Webcosts.

 

Benchmarking

An alternative approach to estimating online advertising spending is to look at the historical advertising spending done by your target brand and competing brands. Ad $ Summary provides advertising spending totals for both traditional channels and Internet display advertising by brand or product category for the years 2008 to 2010.

 

Work the Phones

Talking to the right people is key for almost any kind of business research. Use the Advertising Red Book to find agencies that specialize in media buying or the type of Internet advertising you want to use. Practice your cold call and best personal elevator pitch to connect to experts at an agency willing to share information about how they estimate digital advertising buying costs.

(Link to the Subject Guide for Marketing and Business Law)

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How beautiful is your data set? Incorporating graphs, maps and charts

Do you miss the days when the most important part of your book report was the cover? As a child you instinctively knew that beautifully designed illustrations enhance the audience’s appreciation. But college-level papers and reports generally do not include graphic covers. You can, however, still remain devoted to beautiful visualizations that strengthen your readers’ understanding by incorporating well designed graphs, maps and charts into your work.

Read Linda Hauck’s business blog on the power of data visualization.

 

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Last Modified: March 19, 2012