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Window Shopping: Environmental Programs at Villanova

by Alice Bampton

Just in time for Earth Day (April 22), Jutta Seibert, coordinator for Academic Integration; Merrill Stein, Social Sciences liaison team coordinator; and Joanne Quinn, graphic designer, collaborated to create the “Environmental Programs at Villanova” window display.

This exhibit is just part of the larger campus-wide recognition of the day as shown by an eye-catching poster with an image of an oil-soaked bird titled “Villanova University 42nd Earth Day Celebration, April 18-20, 2012.”

While the specific events are over, the exhibit itself provides information and food for thought far beyond the dates of the events.

A large poster to the left provides information about “Environmental Programs at Villanova: Majors & the Concentration.” On the right, another poster lists “Environmental Courses” and “Environmental Fields.” A campus map in the lower left corner shows the locations of green projects.

Two digital picture frames publicize University-wide faculty research on the environment as well as environmental e-resources (journals, dissertations, theses, Community Bibliography, JSTOR) available through Falvey Memorial Library.

Faculty from many departments beyond Geography and the Environment—Theology, Philosophy, History, Engineering, Chemistry, Nursing and Business—have addressed environmental issues. Jutta Seibert noted that faculty from all colleges and most departments are represented.

Numerous books on various environmental topics fill the window. Two of these are particularly interesting: Rachel Carson’s Silent Spring, now in its 50th anniversary, and a colorful children’s book by Dr. Seuss, The Lorax.

Silent Spring, published in 1962, was widely read and instrumental in launching Earth Day and the environmental movement.

The Lorax, a fable set in a polluted world caused by the Once-ler’s cutting down the truffula trees, tells the story in language appropriate for children. The window display includes various references to Dr. Seuss’ book: the truffula tree to the far right (balanced by a real tree on the left), the Lorax holding a container labeled “Scholarship at Villanova,” and a stone ominously inscribed “UNLESS [someone cares for the environment],” the message the Lorax left before he disappeared.

Come visit the exhibit. Take time to view the slide shows, examine the range of courses, books and e-resources available and be inspired to do your part for the environment.

Photo by Alice Bampton



Quick Tip: “Find It” Helps You Find Articles with the 360Link Page

You’ve located an article on the “Articles & more” section of the library catalog or from a library database that you want to use for your paper.  But how do you get the full text of the article?

When you click (the Find It button), you are taken to the 360Link page. This page allows you to access the article you found.

Here is what the 360Link page looks like:

(Click the image for larger view)


From this page, you can do a number of things:

1. Click “Article” to get the full text of the article.  You can also click “Journal” to browse the contents of the specific journal the article was published in.  Or click the name of the database to browse or search that specific database.

2. If the full text of an article is not available, you can click a link to request it through Interlibrary Loan (ILL), also called ILLiad.

3. You can export the citation of the article to RefWorks.  (Find more information about using RefWorks.)

Note that the Catalog link on the 360Link page will take you to the library catalog if Falvey has a print subscription to the journal you want.


Disclaimer! This article touches on the highlights of the 360Link page.  If you have further questions, or are having trouble accessing articles, please contact us via email or call (610) 519-4270.

More Quick Tips.


How a Book Becomes a Library Book

by Laura Hutelmyer

You’ll never step into the same library twice at Villanova University. That’s because the Library constantly adds new titles to its collection to keep up with new research and new interests.

But how does an ordinary book actually become a Library Book?

The Library receives book requests in many formats and from many sources. Requests can come from a librarian, a faculty member, staff or a student. They are routed to the Resource Management Center (RMC) via the online request form or regular email. Sometimes we even receive requests on Post-it notes, post cards, scrap paper or napkins.

Most requests must first be routed to the designated subject librarian for purchase approval. Once approved, the order is forwarded to the Acquisitions group and is ordered, either from our book vendor, Yankee Book Peddler, or from another source like Amazon.com.



When the new book arrives, it goes directly to be cataloged. This process includes assigning the book a unique barcode and then establishing its record in our online catalog. Some books can be cataloged in just minutes; others take much longer.





Christine Bochanski, RMC student aide, processes the Picasso book.


Once it’s cataloged, RMC student employees insert a security device into the book, stamp the library name on it in several locations, and apply a call-number label to its spine. RMC students process hundreds of books every week, and their attention to detail is crucial. The book has now become a Library Book.



Finally, the Library Book is put on a cart with other new books and taken to the sorting room, ultimately to be proudly shelved in its proper location.

The patron locates this new Library Book through the library catalog and checks it out at the Circulation desk!


This process explains how a print book becomes a Library Book. The Library also purchases e-books, but that’s a different story!



We Appreciate Our Student Employees!

Phylis Wright & Ashley Dunbar

Every year we recognize the contributions that our student employees make to the Library. Falvey employs close to 100 students and, whether they are working behind the scenes or in a public space, we appreciate the work they do. The student employees bring their ideas, energy and positive attitudes to the workplace. They have learned to use specialized library applications, developed important customer service skills and taken ownership of their work. It would be difficult to run the Library without their help.

This year, to reward student employees for their contributions, the Library hosted a pizza party and gave special recognition to students who are graduating this academic year. The graduating student employees were awarded with certificates of achievement and bookplates honoring their work were placed in library books they selected from the collection.

Graduating students include Ashley Dunbar, Ryan Holihan, Sarah Zinn, Vanvi Trieu, Michele Manz and Kakani.

Laura Bang & Vanvi Trieu

Robbie Rosci, who supervises students in Resource Management, said their student employees are “the best, always helpful and friendly, and we couldn’t do without them.”

According to Laura Bang, Special & Digital Collections, she loves her “student workers because they do great work and they’re also just wonderful people who are a pleasure to chat with and get ideas from!”

When asked about the Library’s student employees, Phylis Wright, Manager of Access Desk Services, said “the students that work in Falvey are among the highest caliber on campus.  Their dedication to Falvey and Villanova is reflected in our success.” (more…)


Share Your Work at This Year’s Open Mic Poetry Reading on Tuesday, April 24

Calling all poetry enthusiasts!

You’re invited to share your work at this year’s Open Mic Poetry Reading on Tuesday, Apr. 24, at 12:00 p.m. in the Speakers’ Corner.  Hosted in partnership with the English Department, this annual event provides a fun and relaxed forum for students, faculty, staff and others to read their own poetry and listen to the work of their peers.  It also serves as the release party for the new issue of Arthology, one of the University’s student-produced art and literary magazine.

You are encouraged to arrive promptly to sign up for a spot on the reading list or just to get a good seat for listening to the readings.

The reading will feature contestants for theSenior Class Poet award, given by the English Department every spring. The following Senior Class Poet entries are posted around the Library: “The modern conception of zero” by Jonathan De Martino, “St. Paul’s Cathedral, London” by Meghan Farley, “The Angel of 30th Street Station” by Sarah Zinn, “Flushed” by Nicole Battisti, “The father, the father!” by Daniel Pepe, “debtor” by Theresa Donohoe, “A Sunday” by Joseph Bagnasco, “Building Houses” by J.D. Hall, an excerpt from “The Almost” by Melanie Romero, “Crow Creek Reservation, midnight” by Emma DelVecchio, “Nothing’s Planted…” by Ashley Dunbar and “In the wrong place at the wrong time” by Julianna Brown.

The reading, which is free and open to the public, is timed to coincide with National Poetry Month, celebrated across the country every April.  It is organized by Lisa Sewell, PhD, Gerald Dierkes, Joanne Quinn, Judy Olsen and Gina McFadden Duffy.

Refreshments will be served.


“High historical drama”: Dr. Michael Tomko on Catholic Emancipation and the British Romantics

By Alexandra Edwards

Dr. Michael Tomko’s work examines one of the Romantic Period’s most controversial issues, Catholic Emancipation, and describes how this period in history not only caused political and cultural conflicts but also provoked some of the most exceptional writings of the time. He explains, “Any student of Romanticism knows that understanding the British reaction to the French Revolution is integral to understanding Romantic literature. But what if, I asked, an understanding of Britain’s relationship to its Catholic past is integral to understanding not only the French Revolution but to many other major political events?”

This is the question Dr. Tomko, assistant professor of literature in the Department of Humanities, examines in his Scholarship@Villanova lecture on Monday, Apr. 23 at 4:30 p.m., in room 205. He will speak on his book, British Romanticism and the Catholic Question: Religion, History, and National Identity, 1778-1829.

“The book focuses on the way that writers and poets from the Romantic period in Britain (c.1780-1830) were involved with the political campaigns over the Catholic Emancipation bill and how that involvement affected their writing.”



Need Help? Find the Cost of Internet Advertising for Your Marketing Project

By Linda Hauck, Business Librarian

Question: My team’s marketing plan assignment includes Internet advertising, and I’m tasked with estimating media buying costs for the campaign. Do you have any library resources that will help me?

Getting Started

First, specify the type of web advertising your team is going to deploy: search, display, social media, email or media rich.

Books in the Library: Internet advertising is a rapidly evolving medium, so Falvey buys current professional books on this topic. Search the library catalog for “internet advertising” or “internet marketing” to find more books like these on my list of favorites.

Print media, such as consumer and trade magazines or newspapers, have “media kits” that usually provide data on circulation, demographic reach, technical requirements and advertising rates called “rate cards.” SRDS Media Solutions is a directory providing quick access to media kits as well as the “rate card.” SRDS provides quick access to the media kits and additional analytics but without the rate cards for web sites.

Trade and professional associations are always good sources for getting a handle on how industries operate. The Interactive Advertising Bureau (IAB) is a trade association of sellers of online advertising; as such, it is a rich and relatively open site for learning about how interactive advertising is sold and measured.

Wikipedia articles on Online Advertising, Ad Exchanges and Advertising Network are recommended for their clarity, currency and ease of use. Don’t forget to take advantage of the “talk” tabs in Wikipedia to get in on the back-story.


Estimating Media Buying Costs

e-Marketer, a heavily used library resource, is by far the most efficient and reliable source for estimating online advertising costs. It aggregates articles, reports and data compiled by research firms, consultancies, government agencies and universities around the world. Search it for terms used to measure digital advertising, such as “cost per thousand” (abbreviated as CPM), “cost per click” (CPC), “click through rate” or “cost per view/visitor.” Once you have a group of articles, reports and charts, search within your results by relevant geography, platform or industry.

Similar searches in the trade news on platforms such as ABI/Inform or Business Source Premier can also yield good results but usually require a greater time investment to scan the results for useful data.

A professional tool not included in our library collection for estimating Internet display advertising is offered by SQAD Webcosts.



An alternative approach to estimating online advertising spending is to look at the historical advertising spending done by your target brand and competing brands. Ad $ Summary provides advertising spending totals for both traditional channels and Internet display advertising by brand or product category for the years 2008 to 2010.


Work the Phones

Talking to the right people is key for almost any kind of business research. Use the Advertising Red Book to find agencies that specialize in media buying or the type of Internet advertising you want to use. Practice your cold call and best personal elevator pitch to connect to experts at an agency willing to share information about how they estimate digital advertising buying costs.

(Link to the Subject Guide for Marketing and Business Law)


How Spacetime is Like Italian Food: Dr. Robert Jantzen Explains

By Alexandra Edwards

Robert Jantzen, PhD, is the recipient of Villanova’s 2011 Outstanding Faculty Research Award. Dr. Jantzen will speak as part of the Scholarship@Villanova lecture series on Thursday, Apr. 19, at 1:00 p.m. in Speakers’ Corner.  His lecture, titled “General Relativity, Cosmology and Pasta? A Life of USA-Italy Academic Commuting,” will touch on his more than three decades of research, which garnered him this prestigious award.

We asked Dr. Jantzen, a professor in the Department of Mathematics and Statistics, to give us some details about his transatlantic research, his upcoming talk, and why he’s brought his love of food into his academic research.

How did you end up researching and working in Italy?

I was an undergraduate at Princeton University during its “golden age of general relativity” and met an Italian physicist Remo Ruffini collaborating with John Wheeler (Feynman’s advisor) on black holes to do some independent work translating a long paper by Luigi Bianchi from 1898 on homogeneous spaces for use in mathematical cosmology. Some years later I then did a postdoc with Ruffini in Rome (1979-1980) and never stopped returning.

How would you explain relativity to a freshman?

Special relativity is relatively simple: the laws of physics show have the same form for any pair of observers which are each moving at constant velocity (inertial observers, as in inertial guidance systems for jets). For example, if a laser gun on a jet fighter is shot in the forward direction, the speed at which its beam arrives at the target should be the same as measured on the ground or as measured by the jet fighter instruments. General relativity is more complicated in that there are no preferred inertial observers moving at constant velocity due to the curvature of spacetime. I don’t have a short answer for this. The presence of matter and energy curves spacetime, and spacetime in turn tells matter how to move, in the rephrased words of John Wheeler. But in any region small enough compared to spacetime curvature, the laws of special relativity should apply.

Can you say a bit more about the pasta metaphor?  How did you come up with it?



Wanted: Website Testing Volunteers

We are looking for students who would like to participate in website usability testing. Commit 30 minutes of your time and help us improve the library’s website. A fun gift basket will be our gift to you. Please contact Melanie Wood if you are interested. Read the Usability Testing Flyer for more detailed information.


Quick Tip: “Check Out” a Group Study Room

The Library is a good place to find quiet study areas — but sometimes you need to work on ideas out loud. We can accommodate this too! Work on group projects or hold study sessions with your classmates in one of our group study rooms, located on the third and fourth floors.

Falvey has six study rooms available for groups of two or more. All rooms have network connections for laptop use and a chalk board.

To use a group study room, ask for a key at the Circulation Desk. You will need to present Villanova Wildcards from at least two group members. Rooms are available on a first come, first serve basis. Reservations are not taken.

The study room may be used for up to 2 hours per group while others are waiting. In consideration of others, we ask that you leave the room in good condition.

Priority for study room access is given to Villanova University students, staff or faculty. Please note that eight weeks prior to final exams, the Library adjusts the group study room policy to restrict use only to undergraduates and non-law graduate students.

For further information, contact Circulation Desk staff at 610-519-4271 or via e-mail.

Four of the 6 rooms are officially known as the Kolmer Group Study Rooms.  The family of John H. Kolmer, III, funded renovations of the rooms in honor of his memory.

Find other Quick Tips.


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Last Modified: April 12, 2012