FALVEY MEMORIAL LIBRARY



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Feedback Friday: Mac or PC?

imac_transparencycomputer_monitorIt’s a commonly held image that “cool” people prefer Macs while “conservative” types prefer PCs. Do you agree with this assumption? Which would you rather use at school? If you could buy any computer for personal, academic, and business use, which one would you buy and why?

Tell us in the comments!

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Charles Taylor on “Asian Americans in Magazine Advertising”

taylor-proof_ed1Charles R. Taylor, Ph.D., will discuss the societal and managerial implications of the portrayal of Asian Americans in advertising on Tuesday, Feb. 9 at 1:00 p.m. in Falvey Memorial Library’s first floor lounge. Dr. Taylor received the University Outstanding Faculty Research Award in 2009.

According to Dr. Taylor, the Asian American population is often depicted as the “model minority”; they are reflected in advertising as hard-working, technologically-savvy, business-oriented, successful and well-assimilated. While many of these stereotypes appear to be positive on the surface, in reality, some unsettling results can ensue when they are reinforced with the public.

This program seeks to deepen society’s understanding of cultivation theory, which states that repeated exposure to a stereotype in the media will lead people who are not members of that group to start expecting the stereotype to be the reality. (more…)

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EMarketer

  • Posted by: Linda Hauck
  • Posted Date: February 3, 2010
  • Filed Under: Trial Databases

Trial Available Until February 19th, 2010

You can take eMarketer, a leading provider of research and analysis on digital marketing, for a test drive.   We think this resource will be very helpful for practice oriented  projects that incorporate elements of mobile, video, search, or social web marketing.  This database offers in depth reports, news, statistics, and interviews with marketing innovators.
To take advantage of the trial, go to this link and register with your Villanova email address: http://totalaccess.emarketer.com/Extranet.aspx?villanovademo09 You will receive an email confirmation. Let me know what your thoughts about the product are. Linda.hauck@villanova.edu

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Last Modified: February 3, 2010