MRI+ is an outstanding research tool every marketing major will want to add to his or her toolbox. Based on a national consumer survey this database allows you to generate reports on user demographics and media exposure keyed to products. Product summary reports can also be used to calculate market share by user or volume consumed for product catagories or brands.
Before you get started with MRI+, you need to create an individual user name and password with your Villanova email address. This resource is only compatible with the Internet Explorer browser (sorry Firefox and Safari users).
The New Palgrave Dictionary of Economics aspires to be the “definitive scholarly reference work for a new generation of economists.” Given the caliber of its contributors and scope of the encyclopedic articles included, this resource should be the first stop for undergraduates and researchers looking for orientation to and context for unfamiliar economics topics. Faculty members’ pedagogical goals may be well served by assigning articles from this source as supplementary reading. This encyclopedia contains almost 2000 articles and will be updated quarterly. It is browsable by JEL topics or alphabetically and supports simple keyword searching.
Falvey Memorial Library now offers residents of Lower Merion and Radnor townships the opportunity to apply for a membership to the Library, which affords them limited borrowing privileges as well as on-site use of subscription research databases free of charge. University Librarian Joe Lucia indicated that this is an appropriate gesture of good will toward neighbors that have graciously welcomed the University community.
Falvey remains open to the public (upon presentation of a photo ID) Monday through Friday, 9:00 a.m. to 5:00 p.m., for those who desire access to government documents or for those who wish to browse the collection.
Give our 3M self check station a try. It’s located on the first floor near the Popular Reading shelves. You can check out books without waiting in line at the service desk. This system is user-friendly as it directs you through the check out process with a touch screen that displays helpful graphics and text. Let us know what you think!