You are exploring: VU > Library > Blogs > Falvey Memorial Library Blog

What did they spend on Ads?

  • Posted by: Linda Hauck
  • Posted Date: February 5, 2016
  • Filed Under: Uncategorized

Between the Presidential primaries and Super Bowl Sunday, who can help but think about advertising spending.  NPR reported that an estimated $4.4 billion dollars will be spent on presidential political TV ads alone.  Advertising Age predicts that $377 million dollars will be spend on TV advertising for this Sunday’s game.

If you want the details on advertising spending Ad$pender is the database for you!  It allows you to search for advertising spending by over 3 million brands and entities across 12 media including syndicated TV, spot TV, cable, newspapers, magazines, outdoor, and internet display ads.  You can do some serious trend analysis with this database because it goes back to 2007.

One of the biggest challenges of using Ad$pender is pinpointing the name of the advertising entity.  In a search for Superbowl 2015 advertising for Dove Men+Care, I found over 50 brands.  A search for Trump in 2015 returned over a dozen Trump related advertisers.  The challeng of identifying accurate advertisers and their entities, especially in the political arena is considerable.  Have fun digging!



‘Cat in the Stacks: Four in February, Pt. 1


 I’m Michelle Callaghan, a first-year graduate student at Villanova University. This is our new column, “‘Cat in the Stacks.” I’m the ‘cat. Falvey Memorial Library is the stacks. I’ll be posting about living that scholarly life, from research to study habits to embracing your inner-geek, and how the library community might aid you in all of it.

Did you know Falvey Memorial Library houses the Villanova Electronic Enthusiasts Club? You can join Fridays from 2:30-4:30 p.m. in the first-floor lounge of Falvey Memorial Library for some fun. The VEEC is a social club, focused on recreation and relaxation. Participants gather to play video games in a safe and fun environment. The VEEC is always accepting new members and is open to all!

What is Four in February? An initiative established by
Mike Suszek of the late video game blog Joystiq, FiF encourages gamers to play four games gathering dust on their digital and/or actual video game shelves. There are no hard and fast rules – the games do not have to be completed, for example, especially if they are huge open world games or MMOs. And mobile games can count, too! For the purposes of this blog, Four in February will consist of four posts on the four Thursdays of the month in the interest of promoting the Villanova Electronic Enthusiasts Club and, more generally, to promote video games as cultural items important to our understanding of interdisciplinary studies.

Last year I wrote about some of the games I was going to attempt to play during FiF, and I’ll say this for myself – I started Never Alone and did manage to complete Dear Esther!  Unfortunately (but also very fortunately) this semester I’m knee-deep in an English thesis using a couple of roleplaying video games as primary texts and those games have priority right now. (Okay, admittedly I’m itching to finish Rise of the Tomb Raider, too.)

But if I had the time to play, I’d want to go with some really literature-esque options this time around – something really library-friendly. Something with a little cultural punch! Here’s my list of candidates (that are gathering dust on my digital Steam shelves)!

young woman and young man cartoon video game characters

Promotional art via Double Fine Productions

Broken Age
Broken Age is a point and click adventure about two youngins finding their paths in a crazy world. The game plays as an interactive novel. Reviews consider it a “gorgeous, impeccably written adventure.” 

Apotheon is a love song for Greek mythology! An action roleplaying platformer (yeesh, the game world has to work on its genre classifications, TBH), while playing this game you can “Learn a little about Greek Mythology” because “Apotheon tries to stay true to its source material. Read an excerpt from the Iliad about Diomedes before you stick a Xiphos through his Aspis.” [source

The Stanley Parable
An interactive fiction video game, The Stanley Parable is a satirical take on the illusion of choice-making in modern roleplaying video games. It’s very hard to describe this game. I’ve played through it once, so in essence I barely played it, and it’s one I need to get back to for full appreciation. In lieu of a bumbling description from me, I offer you the official one:

The Stanley Parable is a first person exploration game. You will play as Stanley, and you will not play as Stanley. You will follow a story, you will not follow a story. You will have a choice, you will have no choice. The game will end, the game will never end.

Elegy for a Dead World
Elegy for a Dead World is an exploration game in which players fill out a diary while traversing three worlds based on the writing of poets Keats, Shelley, and and Byron. Yep. You read that right. We’re getting quite literary these days.

Are you a gamer? Comment below with the games you’re burning to play with the free time you lack! Check the blog on Thursdays this month for more gamerly offerings.

Article by Michelle Callaghan, graduate assistant on the Communication and Service Promotion team. She is currently pursuing her MA in English at Villanova University.


The Curious ‘Cat: If someone donated millions of dollars for the Library …

Curious 'Cat - image

This week, the Curious ‘Cat asks Villanova students, “Recently alumnus Charles Widger donated $25 Million to the Villanova University School of Law. If someone donated millions of dollars for the Library, what do you think the Library should do with the money?”

RS11265_DSC_0580-scrKristen Post—“Update the building as a whole and add study rooms, more places for people to study, more options and more computers [on the first floor] [Also,] getting more books and finding ways to [provide] more books and programs on computers … For example, students in the business school (and the engineering students) have to [buy computer programs for their courses. I would like the Library to have] computers that already have those programs on them.”

Editor’s note: It is not obvious, but in addition to the 37 PC-based workstations and 4 MAC desktops on the library’s main floor, there’s a computer lab to the rear of Falvey’s first floor that provides 32 additional PC-based workstations.

Maggie Chorlian—“Invest in more computers or more printers. I don’t really know. It’s kind of hard ‘cause I think it has a lot of good – the structure of the Library is really nice as far as visual renovation, which I don’t think we really need any … [We do, however, need] more copy machines … more of those and more printers.”

Editor’s note: The Library does have two photocopiers: one on the first floor and one on the third. In addition, two scanners, capable of sending work to the public printers, are also available on the first floor. 

RS11269_DSC_0584-scrJohn P. Reilly—“I haven’t been in there yet, but I really want to check out Special Collections; I think that’s really interesting. So expanding in that would be really cool. I feel like most people would want study space … Expanding Special Collections would be really cool, and then more study space on the ground floor. Expanding the Library, too, would be nice ‘cause I take out books, multiple books every week.”




Cana Anduze—“Besides getting comfier couches, it would be good if we installed newer computers that ran better. Also, getting a new printer system that wouldn’t disconnect or shut down as much as it does, or malfunction. Besides that, I think everything is pretty good here.”

Editor’s note: Students may not have noticed, because it happened before the start of the spring semester, that the Library replaced its two first-floor public printers with three new printers.RS11273_DSC_0589-scr

Brian King—“Extend the hours, more open space. I noticed, during finals week everything becomes really crowded, so more table space for quiet work. … Maybe name the Library after you, too.”








Mariel Folvik—“There should be a lounge for English majors because all the other majors seem to have someplace they can all go. And then English majors are like, ‘I’ll just go to the Library.’ There isn’t really one place, you know? And if it’s going to be the Library, then why not there?

Also, something with the temperature control on the fourth floor ‘cause it’s either really hot or freezing; there’s no in-between. And as someone who works there, it’s really difficult. It’s like, ‘I need to leave so I can feel my hands again. I’ll be right back.’”


Window Shopping: Made for You


The library’s latest window display, “Made for Each Other,” introduces the library’s research support subject librarians using a Valentine’s Day theme of hearts (tiny silver ones, larger pink, red and blackboard-painted hearts), other pinks and reds, and, most appropriate for this winter, touches of artificial snow. Across the top shelf, short stacks of books create a statement, “Books & books & books & books,” followed by “YOU &” plus two panels with photographs of librarians identified by their names and subject areas, that is “You and Your Subject Librarian.”  The next shelf says, “Books & books. #HAPPY VDAY.” The theme continues across the bottom of the window with more books, hearts and information on the various ways one can contact a subject librarian. The window provides important information about subject librarians and a reminder that Valentine’s Day is a February holiday.

This large window exhibit, designed by Joanne Quinn, Communication and Service Promotion team leader and Falvey’s graphic designer, was mounted by Scholarly Outreach graduate assistant, Kallie Stahl. Kyle Bowles and Anne Stankiewicz helped Stahl with the installation.

Your subject librarian


The Highlighter—How can our catalog’s advanced features reduce your workload?


Put our catalog’s advanced features to work for you!

Click a link to connect with short how-to video:

Start your Favorites list (or add to it).

Save your whole search-results list.

Add a Tag—of your choosing—to an item’s library record.

Comment on a book or video. 

Let your Virtual Book Bag easily keep track of books and videos for you.


Still have a Bad Case of FOMO? Make Sure to Check out Falvey’s Events!

With all that’s happening at ‘Nova, it’s easy to suffer from a bad case of FOMO; we are all guilty! There is so much going on and we like to stay in the know. Given that we just experienced the notorious blizzard of ‘16, we may be especially vulnerable to a crippling bout of FOMO. After having the opportunity to indulge in a few solid snow days full of Netflix, junk food and probably more togetherness than we can possibly handle in a four day period, cabin fever officially set in for most of us in ‘Nova Nation. To remedy temporary insanity, be sure to check out Falvey Memorial Library’s events! We have a whole variety of things happening here throughout the semester, from ACS-approved lectures and informational workshops to leisurely club meetings and events.

What Year is It meme

Falvey already kicked off the spring semester with a Scholarship@Villanova lecture featuring Arthur L. Caplan, PhD; The Rev. James J. McCartney, OSA; and Daniel P. Reid ‘14 CLAS last Friday, January 29. Dr. Caplan, an internationally recognized bioethicist, along with co-editors Father McCartney and Reid, discussed their collection of essays from medicine, philosophy, economics and religion that addresses the ethical challenges raised by organ transplantation. (Dig Deeper about the event here!)

replacement parts caplan

As usual, the Library will be bustling with other events and activities as well. We are pleased to announce that the Villanova Electronic Enthusiasts Club (VEEC) will be returning this semester with regular group meetings starting on February 5th. The VEEC is a social club, focused on recreation and relaxation. Participants gather to play video games and socialize in a safe and fun environment. All are invited to join the fun! Meetings occur on most Fridays from 2:30-4:30 pm in Falvey’s first floor lounge.

Daniel TordayFalvey will also be co-sponsoring the Literary Festival again this year with the Department of English by hosting two remarkable writers, Daniel Torday and Asali Solomon. Daniel Torday will read from his most recent novel The Last Flight of Poxl West on Thursday, February 11. Later in the semester, Asali Solomon will join us on Thursday, April 14. Her reading, which is also the 2016 Ida B. Wells Lecture, is being co-sponsored by the Africana Studies Program. Both events will take place at 7 p.m. in Speakers’ Corner, Falvey Memorial Library, are open to the public and will feature book signings.

Asali Solomon, Literary Festival 2016, Villanova University

April is the busiest month for Falvey events and perhaps the most important throughout the entire academic year. In the month of April, we recognize student creativity with our annual Open Mic Poetry and CONCEPT events and celebrate faculty research on campus with events like our Outstanding Faculty Research Award lecture. However, perhaps the most significant event in our schedule is the Falvey Scholars Awards Presentation and Reception Ceremony, which is scheduled to take place this year on Friday, April 22 at 9:00 a.m. in Falvey Memorial Library. The Falvey Scholar Awards are presented to undergraduate senior students who have been officially nominated by their faculty mentors and have applied for the award. At this event, student winners have the opportunity to present their original work and are recognized by members of the Villanova University Community. It is our effort to highlight the work of our students who make great efforts to utilize the Library resources to achieve their research goals.

Don’t continue to suffer from FOMO! Please be sure to check our Events page and our 8:30 Blog for daily updates!

1 People Like This Post

‘Caturday: 100 Years of The Villanovan

villanovan banner 1916-2016According to The Villanovan website, students have been running the official school newspaper for 100 years, from 1916 – 2016. If you’re interested in the early years, you can find them in our Digital Library collection. More recent issues can be Wildcat 1969found on the Lexis-Nexis database, which is available to anyone with Villanova University login credentials. Find out what the Wildcats were up to in 1916, 1926, 1936, and more! What were the College Notes singing about? What were Villanova’s Thespians playing? Where was the Belle Air Ball held? And why was George Jacobs inducted into the Villanova Hall of Fame?

George Jacobs Villanova Hall of Fame

“Geniality is as natural to him as sunshine to a summer’s day.”


‘Caturday post by Luisa Cywinski, writer on the Communication & Service Promotion team and team leader of Access Services.


Foto Friday: Be a Rainbow


The thing to do, it seems to me, is to prepare yourself so you can be a rainbow in somebody else’s cloud. Somebody who may not look like you. May not call God the same name you call God – if they call God at all. I may not dance your dances or speak your language. But be a blessing to somebody. That’s what I think.

Maya Angelou

Laura Hutelmyer is the photography coordinator for the Communication and Service Promotion Team and Special Acquisitions Coordinator in Resource Management


‘Cat in the Stacks: Five Lessons from ‘The Force Awakens’


I’m Michelle Callaghan, a second-year graduate student at Villanova University. This is our column, “‘Cat in the Stacks.” I’m the ‘cat. Falvey Memorial Library is the stacks. I’ll be posting about living that scholarly life, from research to study habits to embracing your inner-geek, and how the library community might aid you in all of it.

Our #FalveyForce finals event from last semester may be long over, but Star Wars fever never dies. Since we didn’t have much Force Awakens knowledge to incorporate in our event last year (given the film had yet to premiere), I present to you one more addition to our Star Wars excitement:

Five Lessons for Students
from Star Wars: The Force Awakens

Never be afraid to refuse to do something you disagree with.

Finn abandoned the First Order. Finn is awesome. Be like Finn. Say no to the things you don’t want to say yes to. How can you be more like Finn as a student? Speak up! If you disagree with an opinion in class, find a way to make your position known. Your life is yours and your brain is yours. There is no point in going with the flow if the flow isn’t going with you.

Bad circumstances don’t have to mean a bad you.

Star Wars The Force Awakens promotional posterRey hasn’t had the easiest life. She’s a pretty good scavenger, sure, but it seems like she never gets enough portions for all the work she does. And yet, she’s so hopeful and so strong anyway. Sure, you might be swamped. Studying piles up fast. Sleep deprivation is real. But at least you have more to eat than inflatable green bread, eh? Be like Rey.

But don’t be like Kylo Ren, because…

…your temper tantrums are freaking everyone out.

Seriously, relax. Some things aren’t going to go your way. You don’t have to go about smashing and slicing things with your really cool tri-saber. Honestly, you’re just embarrassing yourself.

Stop it, Kylo.


Go watch a kitten video.

What you’re running from will catch up to you.

Whether you think you made a huge mistake and exiled yourself into isolation and hiding, or you’re trying to ignore the clear signs from the Force that you are meant to save the galaxy, whatever you’re trying to put off will inevitably find its way back to you. Face it and get it done.

Just because you’re not Han Solo doesn’t mean you can’t fly the Millennium Falcon.

Look, some people are really awesome at some things. Some people really get it right. You might think you’re not destined for greatness because you’re trying to compare yourself to what came before you, but that’s useless. Work hard and be the best you that you can be – because Rey looked perfect in that pilot’s chair even after forty years of Han Solo.

Official film poster via starwars.com

Article by Michelle Callaghan, graduate assistant on the Communication and Service Promotion team. She is currently pursuing her MA in English at Villanova University.

1 People Like This Post

The Curious ‘Cat: What did you do to survive winter storm Jonas?

Curious 'Cat - image

This week, the Curious ‘Cat asks Villanova students, “What did you do to survive winter storm Jonas?

Villanova student Sarah HannanSarah Hannan—“I hung out with all my friends in our dorm and ordered lots of food because not much was open on campus.”


Villanova student Justin Graham








Justin Graham—“I mostly stayed in my dorm. I just did work … until it stopped snowing, I stayed in. I went out a little bit, out playing—it wasn’t that bad.”


Villanova student Jacquelyn Korka








Jacquelyn Korka—“My friends and I just stayed in. I think we watched, in one day, five movies. We walked to 7‑Eleven, and we bought chips and dip. We did that the entire day; we just lay around and watched movies.”


Villanova student Erin Johnson





Erin Johnson—“I stayed inside and I watched movies all day. And then my roommates and I had to go outside and shovel our driveway, which wasn’t fun. But we made it out; it’s OK.”


Villanova student Glenn Hammer






Glenn Hammer—“I stayed inside. When I went outside, I bundled up; that is what I did. I played some snow football, too.”


Villanova student Brendan Gorman








Brendan Gorman—“I mostly stayed inside and got some work done. And I watched Netflix and hung out with friends.”


Next Page »


Last Modified: January 27, 2016