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Datamonitor Rebranded MarketLine

  • Posted by: Linda Hauck
  • Posted Date: April 10, 2013
  • Filed Under: Uncategorized

Datamonitor company profiles have been rebranded as MarketLine. Access is available on the EBSCOhot platform. Industry reports available via the ReferenceUSA Onesource platform have also been rebranded as MarketLine, but remain listed on the platform as Datamonitor. Confusing to be sure! Just think Datamonitor=MarketLine.


Business Books Go Mobile

  • Posted by: Linda Hauck
  • Posted Date: January 11, 2013
  • Filed Under: Uncategorized

Ever wish you had mobile access to the quality business books your professors expect you to  use?  There’s an app for that (and I’m not thinking SparkNotes, besides it only covers literature!).  Ebrary, one of Falvey Memorial Library’s  ebook platforms, released a mobile app for iPhone/iPad/iPod and Android.  To get it, search the App Store for ebrary and install.  Because the copyrighted book content is only available to subscribers, to use the app you will need to take additional steps including getting an Adobe account and a personal ebrary account.  With these ebrary mobile app sign instructions, you will be on your way in no time.   http://tinyurl.com/a6rwkd7    The app lets you search online, read and download.





ESRI Business Analyst Online

The Library is making Esri Business Analyst Online (BAO) available to the entire campus.  Esri is the market leader in ArcGIS software for mapping data. Esri BAO is a web based product designed for siting optimization and comparisons.  With it,  one can analyze the demographic characteristics and market potential of selected locations or geographies.  The underlying data sets are drawn from the U.S. Census Bureau, Bureau of Labor Statistics, Directory of Major Malls, Gfk MRI Consumer Surveys, Market Planning Solutions traffic counts, and Esri Tapestry Segmentation. Use Esri BAO for solving these common business problems:

  • Identify promising new store locations
  • Compare locations
  • Refine understanding of local markets to target campaigns


The user interface is relatively intuitive, but helpful documentation with video guides are embedded within the product to facilitate use.  Both reports and maps can be generated.

When we learned that the  Department of Geography and Environment’s site license for desktop use could be extended at no additional cost to include web access, we coordinated with Guillaume Turcotte, GIS Laboratory Technician and Instructor, and he made the access happen.  Thank you, Guillaume!

Esri Business Analyst Online is available on the Databases A-Z list and select subject guides.  To access, authenticate with your LDAP,  and create a personal user name and password linked to your Villanova email address.


Data Citation Index Trial

  • Posted by: Linda Hauck
  • Posted Date: November 5, 2012
  • Filed Under: Uncategorized

The library is hosting a trial to Data Citation Index a brand new Thomson Reuters database for discovering data sets and studies in persistent and stable repositories.  Research data from the social sciences, physical sciences, life science and arts and humanities is included.  Discoverable data sets are linked to the scholarship it informs. The interface and search options will be familiar to users of other Web of Knowledge databases such as Science Citation Index, Social Science Citation Index and Arts & Humanities Citation Index.

This new resource has the potential for facilitating the creation of Data Management Plans required by the National Science Foundation for funding.  It also contributes to the movement to share, provide attribution and scholarly credit for data generation activities.

For additional information about this initiative see the Thomson Reuters promotional materials, contact your subject librarian or Linda.Hauck@villanova.edu


Creativity in Business

  • Posted by: Linda Hauck
  • Posted Date: October 23, 2012
  • Filed Under: Uncategorized

A fascination with where creativity comes from and how to cultivate it isn’t a new preoccupation for business thinkers, but I have noticed a flurry of interesting new books published about the construct.  Curiosity got the better of me so I did a search to find out just how many articles were published in the last few years on topic and discovered that indeed there has been an uptick in publications on creativity.  In 2007 the number of business and management papers on creativity leaped and has been on an upward trajectory since.

I wonder if the impetus to understand creativity stems from the pace of technological change and the creative destruction it has brought to corporate giants such as SONY or Kodak or the newspaper industry as a whole, or whether it’s locus is the collective angst experienced by knowledge workers facing uncertain futures, or grows out of policy efforts to spark entrepreneurship and employment.  The source of the zeitgeist may only be discoverable by more imaginative minds, but I’d like to share a few interesting artifacts on the trend found in the Falvey Memorial Library stacks.

  The Progress Principle, written by Harvard Business Professor, Teresa Amabile and her husband Steven Kramer, also a doctorate in psychology, presents evidence on the perceptual, emotional and motivational factors that nurture or inhibit individual and team creativity in organizations.  The underlying materials for their analysis are daily questionnaires both short answer and open ended completed by 238 knowledge workers at seven undisclosed marque name companies over a four month period.  Thus  rich quantitative and qualitative data informs the authors’ “checklist” for facilitating progress in teams charged with innovating products and processes.  This book is a wonderful blend of social science and advice that’s fun to read too.  Can you guess which confidentially disguised firms participated in the study?

The Idea Factory, by business journalist Jon Gertner, takes a very different approach to examining the cultivation of creative work in business.  This is a well documented and readable history of the most innovative years of Bell Labs, the AT&T and Western Electric subsidiary founded to do the basic science needed to advance the communications industry in it’s infancy.  The narrative focuses on a few select scientists.  Themes around the source of this exceptional corporate creativity include interdisciplinary team work, well defined top level goals and team autonomy.

In Imagine:  How Creativity Works, science journalist Jonah Lehrer explores the neuroscience behind creative artists such as Bob Dylan and Shakespeare and organizational psychology explanations underpinning seriously serially innovative organizations such as 3M, Eli Lilly and Pixar.  This book was a great read, but sadly has been largely discredited (but as of this writing was still on the NYT’s Business Bestseller List) due to compelling evidence of author fabrications.

To find more books in our collection on creativity and innovation, search our catalog for subjects “creative ability“, “creative ability in business“, “organizational innovation“, “creative thinking” or “technological innovations“.

For scholarship on creativity search Business Source Premier, ABI Inform and PsychInfo.  For videos on innovation in business visit Prendisimo (register with Villanova email), Films on Demand, or ecorner at Stanford.

Like to recommend a book on the power of original thinking or creativity in organizations?  Email me (linda.hauck@villanova.edu) with your suggestions!





Trial to WARC

  • Posted by: Linda Hauck
  • Posted Date: September 25, 2012
  • Filed Under: Uncategorized

We have a limited time trial to Warc, a U.K based marketing and advertising database.  Warc offers:

  • case studies
  • creative campaign vidoes
  • best practice guides,
  • news
  • trend reports
  • top level advertising data

The case studies written by practitioners (typically a campaign insider) describe campaigns and their outcomes in detail.  The best practice guides are written by academics and professionals and in a page or two summarize current thinking on a wide variety of topics such as how to market to men, evaluate creative work or conduct immersive market research.  Suggestions for further reading are provided.   The campaign videos are particularly useful as they are accompanied by critiques.  The data offered includes top level ad spending, forecasts and a unique global advertising estimation tool.  Warc is a World Federation of Advertisers partner, publisher of several trade and scholarly journals and  a marketing and advertising conference organizer.

Warc is available from the Marketing Subject page until October 20.  Tell you students and let me know what you think!



IBIS World is Added

  • Posted by: Linda Hauck
  • Posted Date: September 18, 2012
  • Filed Under: Uncategorized

We are pleased to announce the addition of IBIS World to our lineup of industry reports.  IBIS World offers comprehensive, uniform industry reports on all NAICS industries down to the 5 digit level. Each US Industry report describes the following for a given industry:

  • products and services,
  • segmentation,
  • supply chain
  • external drivers,
  • current performance,
  • competitive landscape,
  • major players,
  • key statistics and ratios
  • a forecast for future performance

Industry specific jargon is defined and relevant trade associations are listed as sources of additional information.  These industry reports are great tools for bringing managers, economists, and marketers up to speed fast.

IBIS World also has a smaller but growing collection of global industry reports and a spectacular collection of specialized US industry reports.  Need a report on Karaoke Bars?  You’ll be  singing IBIS World’s praises.  How about Pilates and Yoga Studios?  Not a stretch for IBIS World.  And step right up for Online Shoe Sales.  IBIS World specialized industry reports are not limited to consumer goods:  They cover financial, technology, life science, industrial and engineering sectors as well.

IBIS World is available from the Database A-Z list.


The Library’s Business Research Team Relocates, Strengthens its Virtual Presence

  • Posted by: Linda Hauck
  • Posted Date: August 27, 2012
  • Filed Under: Uncategorized

Falvey Memorial Library has long maintained a strong service commitment to VSB, and for a number of years that commitment has entailed a physical presence in Bartley Hall. The precise form of  this presence has changed over time from a study room that housed print materials without a librarian, to an open study space staffed by a professional librarian to an office staffed by the Business Research Team on a part time basis.   Now again we are embarking on a new phase; we’ve  gone virtual.  Yet our service commitment to VSB faculty and students will remain constant.

The Bartley Business Information Office has closed, freeing up much needed space for faculty offices.  The Business Research Team has moved into Falvey Memorial Library’s new Learning Commons on a full time basis.  We expect this change to be a winning solution for all constituents.  Our digital native students visited the Office infrequently, because they preferred online chat and email for immediate assistance.  They also tend to  schedule face to face consultations with librarians in large groups not easily accommodated in a  small office.  The Learning Commons offers several inviting group meeting spaces.  The Business Research Team will continue to provide research workshops and presentations at Bartley. (My calendar is filling up, remember to contact me soon to schedule a research instruction session!)  Serendipitous opportunities to connect with the business librarians won’t fade away though.  With the time saved in scheduling and “commuting” we hope to  have  more time to attend VSB events.  See you there!


Economic Census and ACS on the Block

  • Posted by: Linda Hauck
  • Posted Date: May 17, 2012
  • Filed Under: Uncategorized

The Economic Census and the American Community Survey are in danger of being discontinued.  Last year Congress ceased publication of key statistical compendia such as Statistical Abstract of the United States, State and Metropolitan Area Data Book, and County and City Data Book.  The once unthinkable is indeed a very real possibility.   For details:  NABE


Scopus is Back!

  • Posted by: Linda Hauck
  • Posted Date: May 15, 2012
  • Filed Under: Uncategorized

Good news, Scopus is back!  It is now accessible from our Databases A-Z page and business subject guides.  This well liked, broad indexing and abstracting service for scholarly literature has many valuable features.

My favorite feature is the Scopus Alart.  My Alert is set to send me a weekly email with citations to publications by Villanova School of Business affiliated authors.  This feature keeps me informed about your research interests and use that knowledge to inform my collection development decisions.  Alerts or RSS feeds can  be set up for every time a document or author is cited or simply for new publications in your field.  Creating an Alert is as easy as establishing a Scopus user name and password, clicking “Alerts”  on the task bar or within a search using the bell or broadcast icons and following the prompts.

Trying to identify the best place to submit an article for publication? Scopus Journal Analytics is useful for judging the prestige, impact and scope of a journal.  This feature competes directly with Thomson’s Journal Citation Report but includes a broader range of journals and does not confine rankings by discipline.

Up for promotion or tenure? the Author Evaluator provides beautiful reports on publication source, type, time span, co-authorship networks, cited by references and h-index metrics.

These are  basic features build into the database, but it also offers a growing number of applications that you can add to your personal profile.  One app displays the most often downloaded articles from a journal, another, Jrate, displays journal metrics alongside abstracts, and Co-Author Explorer visualizes an authors collaborating network. For faculty on the go, Scopus offers mobile apps.




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Last Modified: May 15, 2012