We have a limited time trial to Warc, a U.K based marketing and advertising database. Warc offers:
- case studies
- creative campaign vidoes
- best practice guides,
- trend reports
- top level advertising data
The case studies written by practitioners (typically a campaign insider) describe campaigns and their outcomes in detail. The best practice guides are written by academics and professionals and in a page or two summarize current thinking on a wide variety of topics such as how to market to men, evaluate creative work or conduct immersive market research. Suggestions for further reading are provided. The campaign videos are particularly useful as they are accompanied by critiques. The data offered includes top level ad spending, forecasts and a unique global advertising estimation tool. Warc is a World Federation of Advertisers partner, publisher of several trade and scholarly journals and a marketing and advertising conference organizer.
Warc is available from the Marketing Subject page until October 20. Tell you students and let me know what you think!
We are pleased to announce the addition of IBIS World to our lineup of industry reports. IBIS World offers comprehensive, uniform industry reports on all NAICS industries down to the 5 digit level. Each US Industry report describes the following for a given industry:
- products and services,
- supply chain
- external drivers,
- current performance,
- competitive landscape,
- major players,
- key statistics and ratios
- a forecast for future performance
Industry specific jargon is defined and relevant trade associations are listed as sources of additional information. These industry reports are great tools for bringing managers, economists, and marketers up to speed fast.
IBIS World also has a smaller but growing collection of global industry reports and a spectacular collection of specialized US industry reports. Need a report on Karaoke Bars? You’ll be singing IBIS World’s praises. How about Pilates and Yoga Studios? Not a stretch for IBIS World. And step right up for Online Shoe Sales. IBIS World specialized industry reports are not limited to consumer goods: They cover financial, technology, life science, industrial and engineering sectors as well.
IBIS World is available from the Database A-Z list.
Falvey Memorial Library has long maintained a strong service commitment to VSB, and for a number of years that commitment has entailed a physical presence in Bartley Hall. The precise form of this presence has changed over time from a study room that housed print materials without a librarian, to an open study space staffed by a professional librarian to an office staffed by the Business Research Team on a part time basis. Now again we are embarking on a new phase; we’ve gone virtual. Yet our service commitment to VSB faculty and students will remain constant.
The Bartley Business Information Office has closed, freeing up much needed space for faculty offices. The Business Research Team has moved into Falvey Memorial Library’s new Learning Commons on a full time basis. We expect this change to be a winning solution for all constituents. Our digital native students visited the Office infrequently, because they preferred online chat and email for immediate assistance. They also tend to schedule face to face consultations with librarians in large groups not easily accommodated in a small office. The Learning Commons offers several inviting group meeting spaces. The Business Research Team will continue to provide research workshops and presentations at Bartley. (My calendar is filling up, remember to contact me soon to schedule a research instruction session!) Serendipitous opportunities to connect with the business librarians won’t fade away though. With the time saved in scheduling and “commuting” we hope to have more time to attend VSB events. See you there!
The Economic Census and the American Community Survey are in danger of being discontinued. Last year Congress ceased publication of key statistical compendia such as Statistical Abstract of the United States, State and Metropolitan Area Data Book, and County and City Data Book. The once unthinkable is indeed a very real possibility. For details: NABE
Good news, Scopus is back! It is now accessible from our Databases A-Z page and business subject guides. This well liked, broad indexing and abstracting service for scholarly literature has many valuable features.
My favorite feature is the Scopus Alart. My Alert is set to send me a weekly email with citations to publications by Villanova School of Business affiliated authors. This feature keeps me informed about your research interests and use that knowledge to inform my collection development decisions. Alerts or RSS feeds can be set up for every time a document or author is cited or simply for new publications in your field. Creating an Alert is as easy as establishing a Scopus user name and password, clicking “Alerts” on the task bar or within a search using the bell or broadcast icons and following the prompts.
Trying to identify the best place to submit an article for publication? Scopus Journal Analytics is useful for judging the prestige, impact and scope of a journal. This feature competes directly with Thomson’s Journal Citation Report but includes a broader range of journals and does not confine rankings by discipline.
Up for promotion or tenure? the Author Evaluator provides beautiful reports on publication source, type, time span, co-authorship networks, cited by references and h-index metrics.
These are basic features build into the database, but it also offers a growing number of applications that you can add to your personal profile. One app displays the most often downloaded articles from a journal, another, Jrate, displays journal metrics alongside abstracts, and Co-Author Explorer visualizes an authors collaborating network. For faculty on the go, Scopus offers mobile apps.
Students working on projects involving siting a business, designing a marketing campaign, profiling the health status of a community or ranking congressional districts by religious conservative concentration are likely to rejoice in our trial to Simplymap.
Simply map brings together data in an easy to use interface for mapping, ranking, and tabular report building. The basic module includes Census data, FBI reports, National Climatic Data Center, Dun & Bradstreet company information and Bureau of Labor Statistics files whereas premium modules include PRIZM market segmentation schemes, National Institute of Health surveys, MRI consumer surveys and Simmons consumer surveys. Simplymap’s options for saving and sharing results works for advanced geography researchers as well as it does for first year undeclared undergraduates; Results can be downloaded and saved as images, excel spreadsheets, PDF documents or shapefiles for further manipulation in GIS software.
To compare Simplymap to resources currently in our collection with similar data but limited functionality visit, SRDS Media Solutions Local Market Audience Analyst, MRI+ Internet Reporter and Statistical Datasets. Check out my 2 minute video showing how to use Simplymap to compare 3 cities for theme park potential. Don’t delay, the trial runs through April 20th.
For many business research projects starting out with an industry report is highly recommended. We have a variety of them that either define industries broadly on a global scope (such NetAdvantage or Mergent Online) or rather narrowly by country or activity or product (such as Datamonitor, Freedonia or BMI via ReferenceUSA OneSource). We have a trial to IBIS World, a particularly deep depository of industry reports with over 700 industries in the U.S. and 65 global reports.
One may wonder why industry reports are so useful. They explain how the defined industry operates in terms of finance, technology, regulation, and underlying economic conditions. Usually technical terms and jargon are explained and key professional and trade associations are referenced. Trends and forecasts are typically provided as are statistical benchmarks relevant to the industry. The major players are always listed and described if not analyzed in depth. Given the aforementioned list of sources for industry reports one may think that business research material type is well covered at Falvey Memorial Library. However gaps persist because industries definitions are variable and the need is great.
The IBISWorld platform has another feature that I think job seekers and journalists will find valuable. These are iExpert reports. iExpert reports consist of an executive summary of the industry as a whole and then list internal and external trends specific to the industry and suggest intelligent probing questions around those issues. What great tips for having a successful conversation with an industry insider!
The first time you use IBISWorld you will need to register with an email address in addition to authenticating with your Villanova credentials if off campus. Let me know if IBISWorld is a keeper!
Since there has been a flurry of business reference activity around small private businesses on the one end of the spectrum and foreign businesses on the other, I decided it was time to take a look at additional company information databases. My curiosity about the level of detail included in the Dun & Bradstreet reports available through Mergent Online got the best of me. With our trial to that module activated through the end of the month, my curiosity is satisfied. Give it a work out and let me know what you think.
Other databases that have private company information include ReferenceUSA (search the U.S. Businesses/Employers module) and Lexis-Nexis Academic (Use the Company tab on the left and Dossier Create a Company List). Foreign private company databases we subscribe to include the aforementioned Lexis-Nexis Academic, Datamonitor & ISI Emerging Markets and Uniworld.
When I buy accounting books for the Falvey Memorial Library collection I try to balance the needs of full time undergraduates, faculty and graduate students already in the workplace. So I buy exam guides, professional & practice books and academic studies. I buy in the areas of public accounting, managerial accounting, auditing and taxation.
Whenever possible I opt to purchase e-books rather than print books reasoning that most accounting books are not read cover to cover but used for reference, mitigating the resistance some readers have to digital books. I’m including a list of accounting books recently added to our collection. Let me know if I’m on the right track in terms of content and form or if you’d like to see something different.
Wiley CPA Exam Review Focus Notes: Business Environment and Concepts 2012
Wiley CPA Exam Focus Notes: Financial Accounting & Reporting 2012
An Executive Guide to IFRS: Contents, Costs and Benefits to Business
Reaching Key Financial Reporting Decisions: How Directors and Auditors Interact
Forensic Analytics: Methods & Techniques
Best Practices in Managerial Accounting
Oxford Introductions to US Law: Exploring the Labor-Capital Divide: Income Tax Law
Do you miss the days when the most important part of your book report was the cover? As a child you instinctively knew that beautifully designed illustrations enhance the audience’s appreciation. But sadly college-level papers and reports generally do not include graphic covers. You can, however, still remain devoted to beautiful visualizations that strengthen your readers’ understanding by incorporating well designed graphs, maps and charts into your work.
Cutting edge cultural thinkers such as David McCandless have championed the power of data visualization in books and TED talks. The Obama administration has made the public availability of interactive data via data.gov a linchpin in improving government efficiency as well as fostering transparency in government. Enthusiasm for the power of data, the rise of digital new content and above all data visualization software and has even spawned a new career track: data journalism.
Many library databases offer simple interactive data visualization tools. One of the early adopters was Statistical Datasets (Proquest). The topics covered by this database are eclectic ranging from air quality data to personal bankruptcy figures to state and local expenditures. Even pet ownership patterns are documented. Statistical Datasets allows users to chart or map almost any data set and export visualizations as a PDFs or images. Using graphed or mapped data, questions inevitably bubble up to the surface. Why, for example, do folks in New Mexico love their birds so and what makes Alaskans so fond of their cats?