Business Reference

A hint to using the new bizminer database:

At the top of the first page, click on “academic site” and then you can do your search without being asked to pay for the results.

MRI+ is an outstanding research tool every marketing major will want to add to his or her toolbox.  Based on a national consumer survey this database allows you to generate reports on user demographics and media exposure keyed to products.  Product summary reports can also be used to calculate market share by user or volume consumed for product catagories or brands.

Before you get started with MRI+, you need to create an individual user name and password with your Villanova email address.  This resource is only compatible with the Internet Explorer browser (sorry Firefox and Safari users).  

The New Palgrave Dictionary of Economics aspires to be the “definitive scholarly reference work for a new generation of economists.” Given the caliber of it’s contributors and scope of the encyclopedic articles included, this resource should be the first stop for undergraduates and researchers looking for orientation to and context for unfamiliar economics topics. Faculty’s pedagogical goals may be well served by assigning articles from this source as supplementary reading. This encyclopedia contains almost 2000 articles and will be updated quarterly. It is browsable by JEL topics or alphabetically and supports simple keyword searching.

I’ve had a few questions about the BDI homework.  I’ll try and answer them here:

1.  You don’t have to use APA or MLA format for your list of sources read for this first homework.  Simply cutting and pasting basic bibliographic information is sufficient.

2.  You may fill in the grid using short answers.  Complete sentences are not necessary.  If there is not enought room in the grid to completely answer, you may expand the grid or attach a seperate piece of paper.

3.  You should read 3 articles from each source to get a feel for the types of publications hosted by each platform (Google News, Corp web site, ABI/Inform).  Use one representative article to answer the questions in the grid.

The database link problem reported last weekend has been repaired. Please call 610 519-4270 in the event that you encounter problems with any of the library’s webpages.

Welcome Back!  For the week of August 25th the BBIC will be open on a part-time basis.  Stop by on Monday morning and meet Dan.  Dennis will be in Tuesday afternoon.  Merrill’s covering Wednesday afternoon and Linda will be in on Thursday.  Look forward to full time staffing after Labor Day.