Business Reference

The office will open in the afternoon. If you need assistance, call Falvey 610-519-4270 or Linda Hauck 484-685-6759. Dennis Lambert will be in in the afteroon

Due to staff illnesses, Bartley Business Info Center is closed today. Assistance is available at Falvey Memorial Library or by calling Linda Hauck 484-685-6759.

Due to a fortuitous offer from Proquest, the library has been able to add several new Proquest business databases to our collection at no cost.  Our access to industry specific trade news will be greatly enhanced by the addition of Banking Information Source, Pharmaceutical News Index, Proquest Telecommunications and Proquest Computing.  Our global business and financial news coverage will get a boast by Proquest Asian Business, Proquest European Business and Canadian Business and Current Affairs.  Proquest Snapshop Series will nicely compliment international market research reports from MarketResearch.com, Mintel, and ReferenceUSA Onesource.  Getting a Hoover’s Company Record is easier as we now have a direct link to them throught Proquest.

All of these databases can be access by Business Databases by Title or our Subject pages

All those marketing majors working on campaigns that include word of mouth marketing facets need to be aware that the rules of the game have changed.  Yesterday the Federal Trade Commission issued a final regulation requiring bloggers to disclose their ties to advertisers or suppliers of products endorsed.  The full text of the regulations can be found at 16 CFR Pt 255

Read a report authored by Joseph E. Stiglitz, Amartya Sen and Jean-Paul Fitoussi for the French Commission on the Measurement of Economic Performance and Social Progress for a critique of the use of GDP as a barometer of economic health.

http://www.stiglitz-sen-fitoussi.fr/en/index.htm

Falvey Memorial Library is having an Open House Tues Sept 15th and 16th. Check it out and get free stuff and snacks. Bartley Bus Info Center is closed to help staff the Open House.

Access has been restored!

ReferenceUSA is temporarily inaccessable to off campus researchers. The links found on the library home page may also give on campus users problems.  Until we can resolve this problem, from on campus you can use ReferenceUSA by opening the following URL in your browser www.referenceusa.com.  You will not be promted for any kind of user name or password from this pages.

The Bartley Business Info Center has a Kindle for loan!  If you’re not sure that you want to take the plunge and buy one for yourself or want to read a popular business book not in our collection NOW, checking out our Kindle may be just the thing.  I’ll load any business related book to our Kindle for your reading pleasure.  Here’s how….http://library.villanova.edu/about/librariesandcollections/vbl/kindle/

Datamonitor company and industry reports have always been popular with marketing and management undergraduates.  They provide business and industry descriptions, list key competitors and offer SWOT analysis.  Up until recently we could access Datamonitor reports in one place, MarketLine.  We’ve lost the convenience of a single point of access to free up funding for other needed resources to support the redesigned curriculum.

Now company reports by Datamonitor can be found by searching the Datamonitor link on the Databases by Title page or under the Company & Industry tabs on many of the business subject pages.  Getting to the Datamonitor industry reports takes a few more clicks.  From ReferenceUSA (available also on Databases by Title page and Company & Indusry tabs on business subject pages) link to international businesses and then browse or search the Industry tab.  Datamonitor reports will be found under the market reports catagory.