The Library is making Esri Business Analyst Online (BAO) available to the entire campus. Esri is the market leader in ArcGIS software for mapping data. Esri BAO is a web based product designed for siting optimization and comparisons. With it, one can analyze the demographic characteristics and market potential of selected locations or geographies. The underlying data sets are drawn from the U.S. Census Bureau, Bureau of Labor Statistics, Directory of Major Malls, Gfk MRI Consumer Surveys, Market Planning Solutions traffic counts, and Esri Tapestry Segmentation. Use Esri BAO for solving these common business problems:
- Identify promising new store locations
- Compare locations
- Refine understanding of local markets to target campaigns
The user interface is relatively intuitive, but helpful documentation with video guides are embedded within the product to facilitate use. Both reports and maps can be generated.
When we learned that the Department of Geography and Environment’s site license for desktop use could be extended at no additional cost to include web access, we coordinated with Guillaume Turcotte, GIS Laboratory Technician and Instructor, and he made the access happen. Thank you, Guillaume!
Esri Business Analyst Online is available on the Databases A-Z list and select subject guides. To access, authenticate with your LDAP, and create a personal user name and password linked to your Villanova email address.