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Trial to WARC

  • Posted by: Linda Hauck
  • Posted Date: September 25, 2012
  • Filed Under: Uncategorized

We have a limited time trial to Warc, a U.K based marketing and advertising database.  Warc offers:

  • case studies
  • creative campaign vidoes
  • best practice guides,
  • news
  • trend reports
  • top level advertising data

The case studies written by practitioners (typically a campaign insider) describe campaigns and their outcomes in detail.  The best practice guides are written by academics and professionals and in a page or two summarize current thinking on a wide variety of topics such as how to market to men, evaluate creative work or conduct immersive market research.  Suggestions for further reading are provided.   The campaign videos are particularly useful as they are accompanied by critiques.  The data offered includes top level ad spending, forecasts and a unique global advertising estimation tool.  Warc is a World Federation of Advertisers partner, publisher of several trade and scholarly journals and  a marketing and advertising conference organizer.

Warc is available from the Marketing Subject page until October 20.  Tell you students and let me know what you think!

 

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Last Modified: September 25, 2012