We have a limited time trial to Warc, a U.K based marketing and advertising database. Warc offers:
- case studies
- creative campaign vidoes
- best practice guides,
- trend reports
- top level advertising data
The case studies written by practitioners (typically a campaign insider) describe campaigns and their outcomes in detail. The best practice guides are written by academics and professionals and in a page or two summarize current thinking on a wide variety of topics such as how to market to men, evaluate creative work or conduct immersive market research. Suggestions for further reading are provided. The campaign videos are particularly useful as they are accompanied by critiques. The data offered includes top level ad spending, forecasts and a unique global advertising estimation tool. Warc is a World Federation of Advertisers partner, publisher of several trade and scholarly journals and a marketing and advertising conference organizer.
Warc is available from the Marketing Subject page until October 20. Tell you students and let me know what you think!
We are pleased to announce the addition of IBIS World to our lineup of industry reports. IBIS World offers comprehensive, uniform industry reports on all NAICS industries down to the 5 digit level. Each US Industry report describes the following for a given industry:
- products and services,
- supply chain
- external drivers,
- current performance,
- competitive landscape,
- major players,
- key statistics and ratios
- a forecast for future performance
Industry specific jargon is defined and relevant trade associations are listed as sources of additional information. These industry reports are great tools for bringing managers, economists, and marketers up to speed fast.
IBIS World also has a smaller but growing collection of global industry reports and a spectacular collection of specialized US industry reports. Need a report on Karaoke Bars? You’ll be singing IBIS World’s praises. How about Pilates and Yoga Studios? Not a stretch for IBIS World. And step right up for Online Shoe Sales. IBIS World specialized industry reports are not limited to consumer goods: They cover financial, technology, life science, industrial and engineering sectors as well.
IBIS World is available from the Database A-Z list.