eMarketer is the best single source for research and statistics on all manner of online marketing. eMarketer employs a team of analysts that synthesize data and primary research from over 4000 sources including consulting firms, government agencies and academics.
Their reports, data and interviews are easy to browse and search (probably because they employ Librarians!). Content is organized by digital marketing channel (video, search engine, mobile, social media, email) and industry (financial, consumer, health care, entertainment) and searchable by keywords. The digital world atlas provides country profiles of media penetration, usage, spending, and revenue with news and insight– essential references for any international marketing or management student. Furthermore, reports and charts are well documented with sources for data and insights clearly indicated. Sadly many of the source documents they use are exceedingly expensive and not readily accessible in their entirety.
Tasked with ramping up the mobile strategy for a packaged food product? Check out, Grocery Shoppers Hungary for Mobile Info. Need to understand the online habits of twenty somethings? The indepth report Millennials Online: Marketing to a Moving Target should be a good start. Want to create appealing visuals for your pitch on using video to merchandize apparel? Take advantage of eMarketers jpg tool to add charts such as this:
eMarketer is available on the Marketing Subject page and Databases A-Z.
The library has a free trial for NetAdvantage, a platform for campus wide access to Standard & Poor’s content that we currently receive via MarketInsight. We’ve recently learned that MarketInsight will be phased out by the end of the year. Hence Falvey Memorial Library and the Applied Finance Lab are in the process of evaluating our needs and exploring alternatives to MarketInsight.
The official description of NetAdvantage is as follows:
Standard & Poor’s NetAdvantage is a comprehensive, professional source of proprietary analysis on industry trends, corporate activities, and investments. For non-business students, the service includes a Financial Education section with tools for understanding personal finance.
S&P NetAdvantage, along with other S&P resources, is a core service used at many of the leading investment firms, corporations, government agencies, and law offices.
NetAdvantage has company, mutual fund and exchange traded fund profiles and screeners. This content is substantially duplicated in services such as Mergent and Morningstar. Digital editions of Securities Dealers of North American and the well known Register of Corporations, Executives Directors (also on Lexis-Nexis Academic) are also available. Some nice editorial content can be had in the Financial Education and Investment Ideas zones. Two areas where NetAdvantage may really have an advantage over competing products is in the bond report and screener and Industry Surveys. Because S&P Industry Surveys are a solid introduction to understanding the conditions, driving forces, trends and key players in an industry, I regularly recommend them to students.
Please let me know what you think of NetAdvantage!
Two very useful formerly print business directories are now online: American Firms Operating in Foreign Countries and Foreign Firms Operating in the United States! You might think identifying branches of U.S. firms doing business abroad or foreign based companies doing business in the U.S. would be easy using standard business directories such as Hoovers or Mergent or Lexis-Nexis Company Dossier, but it isn’t.
The new online version of these specialized directories supports very precise queries. For instance, you can get lists of private and public U.S. pharmaceutical industry companies with offices in Pennsylvania. Job seekers will love the feature that limits searches to firms with career postings.
The resource is available from the Databases A-Z page, Marketing & Business Law and Management and Operations subject pages. Our current subscription is limited to viewing and printing records, if usage and demand is great enough we can upgrade to Excel access.
Sign up for the first in a series of business research workshops, “Smart Starts! Basic Business Research.” Learn about the subscription databases that form the backbone of corporate information centers and are the envy of small businesses. Get a tour of business directories, market research reports, and consumer surveys. Monday, September 13, 1-2 with a repeat session on Wednesday, September 15, 4-5. Both sessions are in Bartley room 1063. Register with Linda.Hauck@villanova.edu