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Nielsen Blog

  • Posted by: Linda Hauck
  • Posted Date: February 26, 2009
  • Filed Under: Blogroll

Neilson is THE source for audience metrics.  The fact that they don’t offer a subscription product suitable for libraries is lamentable.  But they do have a great Blog any marketing major ought to subscribe to…..

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Moral Hazard & Maddoff….

“Moral hazard”, ponzi schemes, “nationalization” and “accountability” are among the catch phrases dominating the business headlines in this time of financial crisis. For a deeper understanding of the ethical dimensions of these concepts check out the Encyclopedia of Business Ethics and Society. You’ll find articles with bibliographies written by experts in the field placing these ideas and trends as well as historical issues in context.

Available online through the library catalog, E-Reference Resources Business & Economics and the Subject pages for business.

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Global Insight Name Change to IHS Global Insight

  • Posted by: Linda Hauck
  • Posted Date: February 2, 2009
  • Filed Under: Blogroll

In the fourth quarter of 2008 Global Insight was acquired by IHS.  It continues to provide comprehensive international industry and macroeconomic data.  Accessible from the Economics, Management and Finance subject pages.

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Bureau Van Dijk Trial

In an effort to address the ongoing globalization of the curriculum, the Bartley Business Information Team is pleased to bring you an extended trial of a compliment of Bureau Van Dijk databases.  BVD is a leader in global company information.  You and your students can test drive the following databases:  Bankscope (private and public  banks & financial institutions), ISIS (worldwide insurance companies) ORBIS (worldwide private companies) OSIRIS (worldwide quoted companies) and ZEPHYR (a five year archive of M&A, IPO and private equity deals both rumored and completed). 

 

BVD may be accessed either on or off campus from the Business Databases pages and Finance, Marketing, Management and Accounting Subject pages.  Once you have authenticated with your LDAP user name and password,  select Login to BVD products by using the drop down menu to choose a database.  You will be prompted for case sensitive user name and password: linda.hauck.

 

This trial compliments and in some cases goes well beyond our offerings included in MarketInsight (S&P), MarketLine(Datamonitor), Lexis-Nexis (Company Dossier), North American Financial Institutions Directory (Print Reference Collection) and SDC (M&A).   

 

For questions or comments contact Linda.Hauck@villanova.edu or 494-685-6759.  The trial runs through the end of the Spring 2009 semester.

 

 

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Last Modified: February 1, 2009