MRI+ is an outstanding research tool every marketing major will want to add to his or her toolbox. Based on a national consumer survey this database allows you to generate reports on user demographics and media exposure keyed to products. Product summary reports can also be used to calculate market share by user or volume consumed for product catagories or brands.
Before you get started with MRI+, you need to create an individual user name and password with your Villanova email address. This resource is only compatible with the Internet Explorer browser (sorry Firefox and Safari users).
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